Google Ads is rolling out new Google Ads mobile ad types for 2024, designed to be more engaging, interactive, and optimized for mobile users. These updates align with the latest mobile advertising trends, ensuring brands can reach their audience with mobile-friendly ad formats across Google’s platforms.
The new ad types include interactive video ads, augmented reality (AR) ads, and high-impact display ads, each offering advanced targeting, real-time personalization, and seamless integration. By leveraging AI-driven ad delivery, Google ensures that businesses can maximize engagement and conversions.
Let’s explore the Google Ads updates and new ad types that are set to transform responsive mobile ads and in-app advertising in 2024.
New and Existing Google Ad Types for Mobile Devices
Interactive Video Ads
These ads allow users to engage directly by scrolling, zooming, or clicking on interactive elements, making the ad experience more dynamic. They keep users engaged without interrupting the video.
Augmented Reality (AR) Ads
AR ads let users virtually try products or see them in real-world environments, enhancing mobile-friendly ad formats with immersive shopping experiences.
High-Impact Display Ads
With richer visuals and interactive elements, these ads boost brand awareness by delivering a more compelling and engaging display experience.
Shoppable Search Ads
These ads showcase store listings and direct purchase functionality, allowing users to buy products straight from the search page.
Poll Ads
Engagement-driven in-app advertising is enhanced with poll ads, where users can vote within the ad, creating a two-way interaction between brands and audiences.
Swipeable Carousels
This ad format enables users to swipe through multiple images, making it ideal for showcasing a variety of products in one ad unit.
TrueView for Action Ads
Designed to drive conversions, these ads include call-to-action (CTA) buttons that encourage viewers to take immediate action, such as signing up or making a purchase.
Bumper Ads
These are six-second, non-skippable video ads, ideal for delivering quick, memorable brand messages.
Outstream Ads
Designed for mobile, these ads appear outside of YouTube on Google’s partner sites and apps, expanding brand reach beyond video platforms.
Masthead Ads
Displayed at the top of YouTube’s homepage, these premium ads offer massive visibility and high engagement rates.
Shoppable Image Ads
These ads allow users to purchase directly from product images, enhancing responsive mobile ads with a seamless shopping experience.
Local Inventory Ads
Helping users find products in nearby stores, these ads highlight real-time availability, making them perfect for local businesses.
Product Listing Ads (PLAs)
Featuring product details like price, availability, and customer reviews, these ads make it easier for shoppers to make informed decisions.
App Ads
These ads promote mobile applications across Google Search, Display, YouTube, Play Store, and Discover, driving downloads and in-app engagement.
Call Ads
Targeted specifically at mobile-friendly ad formats, these ads appear on call-enabled devices and initiate a call when clicked, driving direct customer interactions.
Optimizing Google Ads for Mobile Success
Google Ads is also refining its ad delivery system, ensuring businesses can implement mobile bid strategies effectively. Features like CPA bidding and manual bid adjustments help optimize campaigns based on factors like device type, user behavior, and location.
With improved integration across YouTube, Gmail, and the Google Display Network, businesses can create a holistic digital marketing strategy that enhances engagement and conversion rates.
Enhance Your Mobile Advertising with Digilogy
Staying ahead in mobile advertising trends requires expertise and strategic execution. At Digilogy, we help businesses leverage the latest new Google Ads mobile ad types to maximize reach and ROI. Our tailored strategies ensure seamless campaign management, from ad creation to performance optimization.
Get in touch with Digilogy today to transform your Google Ads strategy and drive higher conversions!
