Metrics by rolling out a suite of new tools and features. These updates are tailored to offer advertisers deeper insights, improved tracking, and smarter optimization options for their Sponsored Content campaigns. With increasing demand for measurable results in B2B marketing, LinkedIn’s enhancements are timely and impactful.
Key New Metrics and Features
Sponsored Newsletter Article Metrics
Two new metrics have been added to the AdAnalytics API for Sponsored Newsletter Articles:
- subscriptionClicks: Measures the number of users whose first click on the ad is the Subscribe button directly in the feed. Clicks from other sources are excluded.
- viralSubscriptionClicks: Captures when a user clicks Subscribe after seeing the post via a share, providing valuable LinkedIn advertising insights into how content spreads organically.
These additions allow marketers to more accurately track interest and subscriptions originating directly from paid placements and virally shared content.
Measurement Suite Enhancements
The upgraded LinkedIn Sponsored Content Metrics are now grouped into a structured measurement suite with categories like signals, reporting, experimentation, and verification. This structure helps advertisers:
- Track both on-site and off-site user actions.
- Dive into performance metrics and audience behaviors.
- Conduct experiments to optimize creative and messaging.
- Partner with certified third-party marketing vendors for placement verification.
This comprehensive system equips brands with enhanced content measurement tools and the ability to tackle privacy and attribution hurdles more effectively—particularly critical for B2B marketing metrics on LinkedIn.
Lead Gen Form Customization
LinkedIn now lets marketers personalize Lead Gen Form backgrounds with custom images, adding a unique branding touch to sponsored content. Although changes can’t be made via the API just yet, they can be done directly in LinkedIn Campaign Manager. This feature improves engagement by providing a visually consistent user experience.
Engagement Retargeting
Another notable feature is the ability to retarget users based on their interaction with Document and Conversation ad formats. This dynamic audience building means that as engagement occurs, your retargeting lists evolve—ensuring your ads reach the most interested prospects. It’s a smart move for brands looking to boost sponsored post performance tracking.
Additional Noteworthy Metrics
Advertisers are encouraged to monitor a variety of key performance indicators alongside the new metrics:
- Website traffic and conversions
- Conversion rate and cost per conversion
- Cost per click (CPC)
- Form submissions
- Follower growth via the Sponsored Content Follow button
These indicators complement the new LinkedIn Sponsored Content Metrics, offering a complete view of campaign effectiveness.
Strategic Impact for B2B Advertisers
The updated analytics offer better visibility and control, especially for businesses navigating complex B2B customer journeys. With AI-backed insights and support from third-party verification tools, LinkedIn’s platform now provides clearer paths to measure, optimize, and scale campaigns. These new LinkedIn ad analytics help marketers make smarter decisions backed by real-time data.
Summary Table of New Metrics and Enhancements
Feature/Metric | Description |
subscriptionClicks | In-feed Subscribe clicks for Sponsored Newsletter Articles |
viral Subscription Clicks | Subscribe clicks from shares of Sponsored Newsletter Articles |
Lead Gen Form Custom Images | Custom image backgrounds for Sponsored Lead Gen Forms |
Engagement Retargeting | Dynamic retargeting from Document & Conversation ad engagements |
Measurement Suite | Full suite for signals, reporting, experimentation, and verification |
Leverage These Metrics with Digilogy
These innovative enhancements in LinkedIn Sponsored Content Metrics empower marketers with greater precision and control. As a leading digital marketing service provider, Digilogy helps brands leverage these advanced tools to create high-performing LinkedIn campaigns. Whether it’s ad optimization, engagement retargeting, or insightful analytics, Digilogy ensures your strategy stays ahead of the curve. Partner with Digilogy today and start measuring what truly matters.
