LinkedIn unveiled a powerful new feature for Company Pages — Competitor Analytics. This tool enables businesses to gain insights by comparing their performance with direct industry rivals, making LinkedIn even more valuable for B2B marketers and brand strategists.
What Is LinkedIn’s Competitor Analytics?
Competitor Analytics is a dashboard within your Company Page admin view that allows page managers to track, evaluate, and compare performance metrics such as:
- Follower growth
- Post engagement
- Content performance
- Visibility metrics
You can add a list of competitor pages (up to five, currently) and monitor how your brand stacks up in real-time. This helps identify what’s working for others in your niche and where your strategy might need fine-tuning.
Why It Matters for Marketers
For years, marketers have relied on third-party analytics platforms to track competitor activity on social platforms. LinkedIn is now internalizing this function, giving brands native access to critical benchmarking data without extra tools.
Here’s what makes this feature a game-changer:
- Actionable Benchmarking: Get a side-by-side view of how your content performs compared to competitors, all within LinkedIn.
- Content Inspiration: See what type of posts are driving engagement for others and refine your own content calendar.
- Strategic Decision-Making: Optimize publishing frequency, post format, and ad strategies using direct performance insights.
- This empowers marketers not just to improve their own performance but to understand how market trends and audience behavior are shifting.
How to Use Competitor Analytics
- Go to your Company Page Admin view
- Navigate to the ‘Analytics’ tab and select ‘Competitors’
- Add competitor company pages (up to 5)
- Review the dashboard to view post comparisons, follower changes, and engagement metrics
This tool is especially useful for industries where trends evolve quickly and social positioning matters, such as SaaS, recruitment, finance, or digital services.
Best Practices to Maximize Insights
- Review weekly: Stay consistent with performance checks. Weekly analysis helps spot patterns.
- Track seasonal competitors: You can update your competitor list based on new campaigns or market shifts.
- Use the data: Don’t just look—act. If a competitor’s video post performs well, consider experimenting with similar content types.
- One additional benefit: this tool is free and included with your Company Page access, unlike some competitive intelligence platforms that charge premium fees.
Conclusion
LinkedIn’s Competitor Analytics tool brings new strategic power to businesses looking to sharpen their brand visibility and engagement. With real-time benchmarking and performance tracking, marketers can now make smarter, data-driven decisions—right within LinkedIn. DIGILOGY can help you interpret these insights and build campaigns that outperform your rivals. Contact Digilogy today to grow your brand using smart analytics.
