Instagram announced the rollout of its latest shopping feature—Multi-Product Shopping Ads—giving e-commerce brands a powerful new tool to showcase several items in one visually rich ad unit. This enhancement enables advertisers to display multiple shoppable products within a single ad, boosting discovery and driving purchases directly from the Instagram feed and Stories.
The feature builds on Instagram’s growing suite of commerce-focused tools, solidifying its position as a leader in social shopping. Brands now have a better way to offer personalized, product-rich experiences to mobile-first consumers.
How Multi-Product Shopping Ads Work
With the new format, advertisers can:
- Display up to 10 products in a single ad carousel or story format.
- Tag each item with product-specific links leading directly to the in-app shop or website.
- Leverage Instagram’s AI to auto-populate items based on user browsing behavior and preferences.
- Showcase products using video, still images, or a blend of both for richer storytelling.
This innovation allows marketers to go beyond traditional single-product ads, increasing opportunities for cross-selling, bundle promotion, and curated experiences.
Benefits for E-Commerce Brands
Multi-Product Shopping Ads unlock several advantages for businesses, especially those in fashion, beauty, electronics, and lifestyle industries. Key benefits include:
- Increased product visibility: Display more items per ad, encouraging broader discovery.
- Enhanced click-through rates: Viewers are more likely to engage with a product when given multiple options.
- Improved user experience: Shoppers can explore a variety of offerings without leaving the app.
- Greater ad efficiency: More products = more chances to convert, all within the same ad spend.
Instagram’s internal tests revealed that brands using this format saw a 30% increase in engagement rates compared to single-product ads.
Seamless Integration with Meta Shops
Multi-Product Shopping Ads integrate directly with Meta Shops, meaning users can tap on any product tag and purchase items without exiting Instagram. This reduces friction in the buyer’s journey and encourages impulse purchases—especially important in mobile shopping behavior.
Retailers can sync their catalogs via Meta’s Commerce Manager or third-party platforms, making it easy to manage inventory and promotions.
Real-World Use Cases
- A fashion brand uses carousel ads to showcase its entire summer collection, increasing exposure to diverse product lines.
- A home décor retailer highlights curated room setups, each containing multiple shoppable items, improving cart value.
- A cosmetics company runs a video story ad showing five different lip shades, all clickable for instant purchase.
By enabling multi-product storytelling, Instagram helps brands create immersive, visually compelling experiences that drive results.
Tips to Maximize the Format
To take full advantage of Multi-Product Shopping Ads:
- Use high-quality images and videos for every product.
- Maintain visual consistency across all items for a polished look.
- Use Instagram Insights to track which products get the most engagement.
- Include promotional tags like “New,” “Bestseller,” or “Limited Stock” to drive urgency.
Conclusion
Instagram’s new Multi-Product Shopping Ads offer e-commerce brands a smarter, more dynamic way to reach today’s social-savvy shoppers. With the ability to showcase more products in fewer impressions, advertisers can improve performance, expand brand visibility, and drive conversions like never before.
Looking to upgrade your Instagram ad strategy? DIGILOGY can help you create high-converting, visually impactful shopping ads tailored for your audience. Contact DIGILOGY today to get started with Instagram’s latest ad innovation.
