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Google Tests ‘Multimedia Search’ Powered by AI

AI-powered Multimedia Search demo interface from Google
Google's new Multimedia Search tools transform traditional search into an AI-powered, interactive experience.

Google is once again reshaping the future of online discovery with the testing of a revolutionary feature known as Google Multimedia Search. This AI-powered innovation combines text, audio, and interactive search capabilities to deliver richer, more intuitive search experiences. Currently available through Search Labs in the US, these features aim to make Google Search more accessible, interactive, and aligned with how people process information in everyday life.

Introducing Google’s Multimedia Search Experience

Google’s new Multimedia Search experiment brings together advanced AI technologies — notably, Google’s Gemini AI — to enhance how users interact with search results. Rather than just serving up traditional blue links, these new tools offer a variety of multimedia options like audio summaries, conversational chat interfaces, and even voice-based search dialogues.

Let’s take a closer look at the standout features being tested.

Audio Overviews: Your Search in Spoken Format

One of the most compelling aspects of Google Multimedia Search is Audio Overviews. Leveraging Gemini’s large language models, this feature transforms search results into short, podcast-style audio summaries. Designed for multitaskers, auditory learners, and those with vision impairments, this feature lets users hear 3-to-5-minute conversations between two AI-generated voices.

For instance, if you search for “What is the significance of Flag Day?”, a “Generate Audio Overview” button appears. Tap it, and you’ll receive a clear, human-like narration that includes sources and playback speed controls — an ideal alternative to skimming lengthy articles.

AI Mode: A Chat-Based Search Interface

Also part of the Google Multimedia Search suite is the AI Mode, which replaces the familiar list of text links with an intelligent conversational interface. Powered by Gemini 2.0, this feature supports follow-up questions in natural language, providing more comprehensive answers alongside web links.

This AI-powered search mode is opt-in and currently available to Google One AI Premium users in the US. It’s also multimodal — meaning it can handle not just text but images and, soon, video queries. This marks a significant leap in conversational search experiences.

Search Live: Voice Conversations with Search

Google is pushing interactivity even further with Search Live. This feature enables real-time voice interaction with the AI chatbot inside the search app. Instead of typing, users can speak to the AI, which then replies with audio and relevant web content.

Search Live is another component of the broader multimodal search features Google is experimenting with, and future updates will likely allow users to share camera input as part of their queries — taking AI-powered search to a whole new level.

Why This Matters for the Future of Search

These advancements show Google’s strategic direction: shifting from keyword-based responses to rich, AI-driven search journeys. By integrating audio, chat, and voice, Google Multimedia Search is designed to meet users’ evolving needs — whether it’s learning on the go, accessing content hands-free, or navigating complex topics through conversational flows.

These features are still under testing through Search Labs, but they reflect a future where search is more personalized, multimodal, and inclusive.

Future-Ready Digital Strategies with DIGILOGY

As Google transforms how people search, your brand needs to stay ahead. At Digilogy, we help businesses tap into these next-gen technologies through expert digital marketing strategies. From voice search optimization to AI-integrated content strategies, our team ensures your business is ready for what’s next.

Whether you’re building SEO for tomorrow’s search engines or developing interactive content that resonates, We deliver full-service digital marketing built for the AI era. Let’s future-proof your digital presence — contact Digilogy today.

Digilogy

Digilogy is a full-service digital agency specializing in advertising, branding, creative services, web and app development, and e-commerce solutions. They blend creativity with technology to craft innovative, data-driven marketing strategies that elevate brands, boost engagement, and deliver measurable ROI. Their expertise spans SEO, social media marketing, PPC, content creation, and app development, tailored to diverse industries. Digilogy focuses on empowering businesses to thrive in a competitive digital landscape through customized, results-oriented solutions.

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