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Instagram Expands ‘Reels’ with New Audio Options

Young content creator using Instagram Reels new audio tools on smartphone
Instagram introduces new audio features to Reels, allowing users to add music to photos and carousels.

“Instagram Reels Audio Update” has become a major talking point in 2025 as Instagram rolls out significant enhancements to the audio capabilities of its Reels platform. These updates aren’t just about better sound—they represent a strategic shift toward immersive, discoverable, and highly engaging content creation that benefits both creators and brands.

Expansion of Audio Options for Reels and More

Instagram has extended audio functionality beyond videos, allowing users to add trending or original audio not just to Reels, but also to static images and carousel posts. This means photo posts, which were traditionally non-audio, can now appear in the Reels feed when paired with audio—greatly improving their reach and engagement potential.

This Instagram Reels audio update blurs the line between videos and other content types, offering more ways for creators to be seen and heard on the platform.

Tap into Trending Audio

Instagram now curates a constantly updated list of trending music and audio clips, including viral songs and cultural hits. In mid-2025, trending tracks included Kendrick Lamar’s Not Like Us and Lady Gaga’s Abracadabra, both of which inspired viral challenges and audio memes.

Using trending sounds in your Reels is now easier and more rewarding. The Instagram Reels audio update brings the latest music directly into your creative flow, allowing you to capitalize on trends before they peak.

Original Audio Creation Tools

With this update, creators can now record or upload their own original audio tracks. Once published, these audio clips become searchable and available for others to reuse—creating ripple effects across the platform.

Whether you’re a content creator, small business, or brand, this new capability allows you to craft your own sonic identity. Original audio adds authenticity, boosts brand recall, and can even spark new trends that others follow.

The Instagram Reels audio update encourages creative originality by giving users full control of their audio presence.

Audio for Photos and Carousels

In one of its most innovative moves yet, Instagram now allows users to add audio to single-image and multi-image (carousel) posts. These now qualify for distribution in the Reels feed, which was previously video-only territory.

This opens the door for visual storytelling in a whole new format. A well-designed static image or series of photos paired with catchy audio can now go viral just like a Reel, extending reach without the need for video production.

This powerful expansion of format capabilities is a direct result of the Instagram Reels audio update strategy.

Upgraded Editing and Sound Tools

Instagram has also enhanced its built-in editing suite. Features now include:

  • Voiceovers and volume controls

  • Timers and countdowns

  • Double exposure effects

  • Text overlays and video layouts

  • Music mixing tools

These Instagram creative tools make the Reels production process smoother and more flexible, even for first-time creators. The update ensures that creators can maintain full control over how audio complements visuals.

Whether it’s adjusting a track’s volume or syncing images to beat drops, the Instagram Reels audio update turns creators into storytellers with sound.

Amplify Your Brand’s Voice with Digilogy’s Social Media Expertise

Instagram’s newest Reels update is more than just a feature release—it’s a full-scale transformation in how creators and brands can use sound to boost content discoverability and emotional impact. With trending tracks, original audio tools, and audio now available for static posts, this evolution empowers a new level of creative expression.

At Digilogy, we help brands and creators fully leverage platform updates like the Instagram Reels audio update to drive real results. From creative content strategies to performance-focused campaigns, we ensure your brand stays relevant, visible, and impactful on Instagram and beyond.Let’s create stories that sound as good as they look. Connect with Digilogy today.

Digilogy

Digilogy is a full-service digital agency specializing in advertising, branding, creative services, web and app development, and e-commerce solutions. They blend creativity with technology to craft innovative, data-driven marketing strategies that elevate brands, boost engagement, and deliver measurable ROI. Their expertise spans SEO, social media marketing, PPC, content creation, and app development, tailored to diverse industries. Digilogy focuses on empowering businesses to thrive in a competitive digital landscape through customized, results-oriented solutions.

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