In July 2025, WhatsApp introduced Business Profile Badges—a trust-building visual indicator for verified businesses on its platform. This new feature replaces the older green tick with a blue verification badge, aligning it with Meta’s unified brand verification system across platforms like Facebook and Instagram.
This badge now appears alongside a company’s name in chats, business profiles, notifications, and WhatsApp Channels, providing users with instant visual confirmation that the account is officially verified by WhatsApp (Meta). For both small businesses and enterprise brands, the WhatsApp Business Profile Badges serve as a mark of authenticity and a crucial step in strengthening consumer trust.
Who Can Get Verified on WhatsApp?
To be eligible for the WhatsApp Business Profile Badges, businesses must either:
- Use the WhatsApp Business API, commonly used by mid-to-large brands and businesses, or
- Subscribe to Meta Verified through the WhatsApp Business app, available for eligible small businesses.
In either case, businesses must complete a verification process that includes:
- Providing legal documentation of business identity
- Securing their account with two-factor authentication
- Meeting criteria around online presence and reputation
Verification is conducted via Meta Business Manager or through an authorized WhatsApp Business Solution Provider.
Why This Badge Matters for Brands
The WhatsApp Business Profile Badges represent more than just a visual checkmark. They bring a range of strategic advantages:
- Trust & Authenticity
In a world of increasing scams and impersonation, users are far more likely to engage with verified accounts. The badge acts as a digital trust signal that the business is legitimate.
- Improved Visibility
Verified businesses are given priority in WhatsApp search results, helping users discover genuine companies more easily.
- Impersonation Protection
With growing phishing threats, the badge helps customers distinguish official accounts from copycats—especially vital in large markets like India and Brazil.
- Access to Premium Features
Verified accounts gain access to advanced business tools—from automation to insights to enhanced customer support features—allowing for more effective communication and engagement.
How Verification Works
The process starts by submitting a verification request either:
- Through Meta Business Manager, if using the WhatsApp Business API
- Via the Meta Verified subscription, if you’re a small business using the WhatsApp Business app
Meta then reviews the application, checking the business’s public presence, submitted documents, and security settings. Only upon approval does the WhatsApp Business Profile Badge appear.
It’s important to note that regular users of the WhatsApp Business app without a Meta Verified subscription are not automatically eligible for the badge. This selective rollout ensures that only verified and credible businesses carry the mark of authenticity.
Impact on E-Commerce and Service Businesses
In regions like India—where WhatsApp is a key customer service and commerce tool—the blue badge offers a significant edge. Businesses that invest in verification are seeing increased message open rates, higher conversions, and more meaningful customer interactions. For online retailers, travel agencies, fintech startups, and local service providers, this new visual layer enhances credibility and directly supports growth through trust.
Build Customer Trust on WhatsApp with Digilogy
At Digilogy, we help businesses unlock the full potential of messaging platforms like WhatsApp. From setting up the WhatsApp Business API to managing Meta Verified subscriptions, we simplify verification, customer engagement, and automation for lasting business impact.
Want your brand to stand out with a verified badge on WhatsApp? Work with Digilogy—your digital growth partner for trust, traffic, and conversions.
