In 2025, Pinterest has taken a giant leap in e-commerce with the launch of its Pinterest Shopping Tool for E-Commerce Sites, revolutionizing how merchants can reach their audience and drive sales. These new features create a seamless and engaging shopping experience that integrates product discovery, personalized recommendations, and direct shopping—all within Pinterest’s visually-driven platform. Let’s dive into the exciting tools that make Pinterest an essential shopping hub for e-commerce businesses.
Key Features of Pinterest Shopping Tools
Pinterest’s shopping features for brands have been revamped to streamline the online shopping journey. With new tools like product tagging, a Shop tab, and personalized boards, Pinterest is changing the way e-commerce businesses interact with potential customers.
1. Product Tagging on Pins
One of the standout features in the Pinterest Shopping Tool for E-Commerce Sites is Pinterest product tagging for e-commerce. Merchants can now tag individual products from their catalogs directly onto lifestyle or scene images in their Pins. This allows users to shop directly from the images they engage with, creating a seamless connection between inspiration and purchase intent.
By allowing users to tap and buy the exact item they’re viewing, Pinterest increases the likelihood of conversion. This feature is particularly powerful because it blends the visual discovery aspect of Pinterest with direct shopping, resulting in higher engagement and more successful sales.
2. Pinterest API for Shopping
The Pinterest API for Shopping improves catalog management for e-commerce sites, offering a more efficient and accurate way to handle product metadata. With an impressive accuracy rate of over 97% on product prices and availability, this tool ensures that merchants’ listings are always up-to-date.
This API integration supports e-commerce integration with Pinterest, allowing merchants to easily sync their product catalogs with Pinterest, ensuring that shoppers see the latest products and offers. Accurate metadata helps reduce friction in the shopping journey and ensures a smooth, hassle-free experience for customers.
3. Shop Tab on Merchant Profiles
The Shop Tab on Merchant Profiles is another great addition to the Pinterest Shopping Tool for E-Commerce Sites. This feature acts as a virtual storefront where all shoppable products are displayed in one easy-to-access location. It offers a clean and organized view of the merchant’s offerings, making it simpler for customers to browse and purchase products.
This virtual storefront enhances the shopping experience by keeping everything in one place, eliminating the need for users to jump between different pages or platforms to make a purchase.
4. Shop from Boards
Pinterest takes personalization to the next level with the Shop from Boards feature. This tool adds a “Shop” tab to Pinterest users’ boards, showcasing personalized, shoppable product recommendations based on the Pins they’ve saved. It takes into account the user’s interests and the types of content they engage with, showing products that align with their curated preferences.
By allowing users to shop directly from their boards, Pinterest offers an easy and personalized shopping experience, making it more likely that users will buy products they’ve saved or interacted with previously.
5. Shopping List and Price Drop Notifications
Another exciting feature is the Shopping List tool, which automatically saves product Pins for users, making it easier for them to access their favorite items and make purchases later. Additionally, price drop notifications alert users when products they’re interested in go on sale, making it more likely that they’ll return to Pinterest to complete the purchase.
This feature enhances customer retention and boosts the chances of conversion by giving users more control over their shopping experience while offering added convenience.
6. Verified Merchant Program
The Verified Merchant Program has been expanded to additional countries, giving merchants the tools they need to maximize their Shoppable Pins and build trust with their audience. This program ensures that businesses are verified, adding credibility to their presence on Pinterest and helping consumers feel confident when making a purchase.
Pinterest’s Push into E-Commerce
Pinterest’s strategic push into e-commerce is evident in the Pinterest Shopping Tool for E-Commerce Sites, which combines discovery, personalized recommendations, and seamless checkout. With 90% of weekly Pinners using Pinterest to make purchase decisions, these new tools are perfectly positioned to help merchants drive conversions and sales throughout 2025 and beyond.
By keeping users within Pinterest’s ecosystem to shop, Pinterest reduces friction and creates a more immersive shopping experience, leading to better conversion rates and an enhanced e-commerce experience.
Boost Your E-Commerce Success with Digilogy
Pinterest’s launch of the Pinterest Shopping Tool for E-Commerce Sites is a powerful game-changer for brands looking to optimize their online shopping experience. With features like product tagging, personalized shopping options, and seamless integration with e-commerce sites, Pinterest is paving the way for more interactive and engaging shopping journeys.
At Digilogy, we specialize in helping brands leverage the latest e-commerce tools and platforms to maximize conversions and boost sales. Whether you’re looking to integrate Pinterest’s shopping tools or optimize your digital marketing strategy, our team is here to help.Contact Digilogy today to take your e-commerce business to the next level with Pinterest’s latest shopping features.
