WhatsApp has introduced multi-account management for business profiles, transforming how teams and companies operate on the platform. Designed with efficiency and scalability in mind, the update allows businesses to handle multiple WhatsApp Business accounts or users from a single device or dashboard—eliminating the need for redundant devices or fragmented communication.
This move strengthens WhatsApp’s positioning as a vital tool for real-time business communication, enabling seamless collaboration across teams of all sizes.
Key Features and Details
- Multi-Account on a Single Device
Businesses can now add and use two business accounts on one device, provided the phone is running Android 12 or iOS 16 and each account has a unique phone number. This feature addresses a long-standing challenge faced by entrepreneurs managing multiple brands or customer service channels. While convenient, users should note that each account will occupy separate storage space on the device. - Multi-User Access (Multi-Device Login)
Using multi-device login, a single WhatsApp Business account can now be accessed by up to four additional devices, alongside the main phone—totaling five active devices. Teams can simultaneously respond to customer inquiries across web browsers or desktop apps. For Meta Verified subscribers, this limit increases to 10 linked devices. - Collaboration and Organization
Multi-user support boosts productivity and minimizes chat overlap. Businesses can assign, label, and segment chats among team members to avoid confusion and ensure unified customer interactions. With defined workflows, teams can deliver prompt and personalized communication across multiple channels—all through one business account. - Business API & Advanced Management
For larger enterprises, WhatsApp Business API remains the go-to solution. It allows unlimited agent logins, advanced automation, and seamless CRM integration. Third-party tools like Aurora Inbox extend these features with permission settings, agent analytics, and ticket management—making WhatsApp a powerful helpdesk tool. - Security Considerations
Expanding access means heightened security responsibility. WhatsApp recommends enabling two-step verification, auditing connected devices regularly, and granting access only to verified personnel. Removing inactive or redundant devices also helps prevent data leaks and unauthorized access. - Recommended Use and Availability
The multi-account management feature is available on the latest version of the WhatsApp Business App and continues to evolve with Meta’s broader business vision. Subscribing to Meta Verified unlocks expanded features, including higher device limits and enhanced verification badges—ideal for growing teams.
Why This Matters for Businesses
The ability to handle multiple WhatsApp Business accounts or team members through one ecosystem represents a significant leap for operational efficiency. Businesses can respond faster, avoid miscommunication, and manage larger volumes of customer interactions without complexity.
Combined with WhatsApp’s already high engagement rates, the new multi-account management tools make the app an essential part of any brand’s customer service and sales strategy.
Scale Your Messaging with Digilogy
Whether you’re a growing team or a customer-centric enterprise, tools like WhatsApp multi-account management are only as effective as the strategies behind them. At Digilogy, we help businesses unlock the full potential of WhatsApp Business, from setup and automation to chat marketing and CRM integration.
Let us power your customer communication and drive ROI with tailored digital strategies. Partner with Digilogy for next-gen messaging solutions.
