In today’s fast-paced digital world, real-time content is a powerful way to connect with audiences. LinkedIn has stepped up in this space with LinkedIn Live Video, a live streaming feature that enables professionals and brands to broadcast directly to their networks.
While some people believe LinkedIn Live Video is only for Premium members, that’s not the case. The feature is available to any eligible user who meets specific requirements and gains approval from LinkedIn. Premium membership brings other perks, but the live streaming capability is open to qualified accounts across the platform.
Who Can Use LinkedIn Live Video?
To access LinkedIn Live Video, users must:
- Have at least 150 followers or connections
- Maintain an active and policy-compliant profile
- Submit and receive approval for LinkedIn Live access
Approval is not automatic. LinkedIn reviews applications to ensure the platform is used for valuable, professional content. This gatekeeping helps maintain quality and ensures streams align with LinkedIn’s professional brand.
How LinkedIn Live Video Works
Once approved, users can start broadcasting through LinkedIn video broadcasting tools like StreamYard, OBS, Restream, or Zoom. LinkedIn provides an RTMP stream key, which connects these third-party tools to your LinkedIn profile, Page, or Event.
When you go live, your audience can comment and react in real time, making LinkedIn live streaming for professionals an interactive and dynamic experience. After the broadcast ends, the recording is automatically posted to your feed for extended reach.
Benefits of Using LinkedIn Live Video
1. Increased Audience Engagement
Live streams create a sense of urgency and exclusivity, encouraging more people to tune in and interact. This can deliver a significant LinkedIn content engagement boost.
2. Stronger Brand Authority
By sharing expert insights, product launches, or industry updates live, you position yourself or your brand as a trusted voice in your niche.
3. Networking Opportunities
Real-time Q&A sessions and discussions foster stronger relationships with peers, clients, and prospects.
4. Extended Content Life
Even after your stream ends, the video remains on your profile for viewers who missed the live broadcast, keeping your content working for you.
Best Practices for LinkedIn Live Video
- Plan Your Content – Have a clear topic and agenda before you start streaming.
- Use Quality Equipment – Good lighting, clear audio, and a stable internet connection are essential.
- Promote in Advance – Announce your live session ahead of time so your audience can plan to attend.
- Engage During the Stream – Acknowledge comments, answer questions, and encourage participation.
- Repurpose Content – Edit and share highlights from your live session across other channels.
Following these practices ensures your live video marketing on LinkedIn delivers the best results.
Premium LinkedIn Video Feature – What’s Different?
While LinkedIn Live Video isn’t exclusive to Premium members, Premium users can leverage additional platform benefits to maximize reach. These include:
- Access to LinkedIn Learning to improve video production skills
- Enhanced profile visibility and search filters to attract a broader audience
- More InMail credits to connect with potential viewers or collaborators
Combining these features with LinkedIn Live creates a more impactful and consistent content strategy.
Why Businesses Should Pay Attention
For B2B marketing, professional branding, and thought leadership, LinkedIn Live Video is one of the most effective channels available today. It allows companies to demonstrate expertise, connect with a high-value audience, and generate leads in real time.
From webinars and product demos to live industry panels, brands can use LinkedIn video broadcasting tools to showcase authority and personality in a way that traditional posts can’t match.
Go Live with Digilogy’s Expertise
At Digilogy, we help businesses make the most of powerful tools like LinkedIn Live Video. Our team of digital marketing specialists can guide you through everything—from applying for Live access to crafting engaging live content that resonates with your audience.
Whether you want to host thought leadership sessions, product launches, or interactive Q&A streams, contact Digilogy today and let us help you turn LinkedIn Live into a high-conversion marketing channel.
