HDFC Bank Launches “My Business QR” for Small Merchants
HDFC Bank My Business QR marks a major milestone in India’s fintech innovation. Launched at the Global Fintech Fest 2025 in partnership with Vyaparify, this initiative empowers India’s small and medium enterprises (SMEs) to build a strong digital presence, streamline communication, and enable seamless transactions — all through a single, smart QR code. Supported by Digilogy’s digital marketing insights, this new development reinforces India’s journey toward a more inclusive digital economy.
What Is HDFC Bank My Business QR?
HDFC Bank My Business QR is India’s first commerce identity QR, offering merchants a complete digital solution that unifies payments, identity, and engagement. This innovative HDFC Bank QR code solution simplifies how small businesses operate online, providing an integrated storefront where customers can discover, connect, and transact with ease.
For SMEs looking to modernize without technical barriers, Digilogy believes this initiative will reshape how small businesses connect with their audience while embracing digital payments for small merchants.
Key Features and Benefits
1. Unified Digital Identity
Each HDFC Bank My Business QR generates a comprehensive digital storefront that displays business details, contact information, and products. It creates a professional and credible digital identity powered by Vyaparify and HDFC’s SmartHub Vyapar app.
Digilogy highlights how this helps small merchants enhance online discoverability, aligning with HDFC small business banking services that promote digital empowerment.
2. Engagement and Communication
Customers can scan the QR to make UPI payments, chat via WhatsApp, browse offerings, and save contact details instantly. This seamless engagement model transforms offline transactions into interactive digital experiences, enhancing retention and trust — much like the strategies Digilogy uses in its digital engagement campaigns.
3. No Technical Barriers
With HDFC Bank My Business QR, merchants don’t need a website, app, or coding expertise. Onboarding through SmartHub Vyapar is simple and fast, ensuring even small neighborhood shops can go digital.
Digilogy’s digital marketing services complement this simplicity by helping businesses promote their new digital presence through SEO, local marketing, and customer outreach.
4. Online Discoverability
Every merchant gets a Vyaparify-powered, SEO-optimized digital storefront hosted online and discoverable via Google and WhatsApp. This feature enhances the visibility of SMEs, allowing customers to find and connect with verified sellers easily.
Digilogy emphasizes that such visibility is key for businesses transitioning into the online ecosystem — turning every scan into a sales opportunity.
5. Supports Commerce Growth
Beyond just payments, HDFC Bank My Business QR supports online orders, chat-based engagement, and long-term customer relationships. It effectively combines contactless payment solutions in India with digital storefront capabilities, driving both local and remote business growth.
Through collaboration between financial innovation and Digilogy’s digital strategy expertise, merchants can unlock new levels of profitability and brand awareness.
Strategic Objectives
HDFC Bank aims to digitize India’s 63 million SMEs — the backbone of the nation’s retail ecosystem. HDFC Bank My Business QR bridges the gap between offline and online business management, giving merchants a QR code payment system for merchants that also doubles as a digital identity.
The initiative builds trust, visibility, and engagement — crucial goals that Digilogy constantly supports in its mission to help businesses thrive through customized marketing solutions. By aligning with India’s national vision for financial inclusion, HDFC Bank is setting a benchmark in innovation-driven merchant empowerment.
Instant Benefits for Merchants
- Instant digital storefront and commerce identity
- Chat-enabled UPI payments and customer engagement
- No extra hardware, website, or coding required
- SEO-optimized Vyaparify digital site
- Builds trust and encourages repeat customer interactions
HDFC Bank My Business QR, under the campaign “One QR – Poora Vyapar,” transforms how small merchants view digital transformation. As Digilogy highlights, it is a powerful leap from “information” and “identity” to true “engagement” and “business growth.”
Partner with Digilogy for Next-Level Digital Innovation
The HDFC Bank My Business QR initiative is a transformative step for India’s small businesses — making it easier than ever to digitize, engage, and grow. For merchants and brands aiming to enhance their digital visibility, Digilogy offers comprehensive digital marketing services, from SEO and paid campaigns to social media management and performance analytics.
Let Digilogy help your business create a strong digital identity, connect with more customers, and achieve measurable growth. Empower your brand digitally — Partner with Digilogy today!
