Pay10 Appoints Virat Kohli and Anushka Sharma as Global Brand Ambassadors

Pay10 Brand Ambassadors have officially been announced, with cricket superstar Virat Kohli and actress-producer Anushka Sharma joining the fintech company in October 2025. This strategic partnership is designed to support the launch of Pay10’s new UPI-enabled payments app in India, aiming to build a trusted, innovative, and inclusive digital finance brand for consumers and small and medium enterprises (SMEs).

With Digilogy’s digital marketing insights, the appointment of such high-profile figures enhances brand visibility, engagement, and trust across multiple demographics, reinforcing Pay10’s ambition to become a leading digital payments platform.

Campaign Overview

Virat Kohli and Anushka Sharma, as Pay10 Brand Ambassadors, will be featured in nationwide brand films, digital campaigns, and integrated activations. The campaigns are designed to highlight Pay10’s commitment to secure, seamless, and interoperable digital payments.

Leveraging their combined social reach of over 500 million followers, the Virat Kohli Pay10 campaign and Anushka Sharma Pay10 partnership help the brand engage audiences at scale, drive app adoption, and inspire trust across diverse consumer groups. Digilogy emphasizes that celebrity endorsements in digital payments marketing India can accelerate consumer awareness and create meaningful connections with users.

Brand Statements and Strategic Vision

Prabhpreet Singh Gill, Chairman of Pay10, described the brand as a “next-generation digital finance solution—innovative and highly trusted.” He cited Kohli’s discipline and Sharma’s entrepreneurial creativity as the perfect fit for the brand’s narrative.

Both Kohli and Sharma highlighted the app’s speed, security, and convenience, positioning Pay10 as a reliable digital partner for businesses and consumers alike. This reinforces Pay10 brand ambassador news as a pivotal moment in the company’s expansion strategy.

Digilogy notes that integrating celebrities with strategic digital campaigns strengthens brand recall and drives higher engagement rates in competitive fintech markets.

Key Features of the Pay10 Platform

1. Alternative Payment Methods (APM) & Remittances:
   Pay10 supports multiple digital payment options, including instant payments, merchant services, and real-time cross-border transactions, making it a versatile fintech solution.
   
   

2. UPI and Wallet Integration:
   Designed for national payment schemes like UPI, the platform also integrates wallet services, dynamic QR codes, and stored-value functionality, ensuring a seamless user experience.
   
   

3. SME-Friendly Solutions:
   Pay10 aims to empower small and medium businesses, providing tools that streamline payments, enhance customer engagement, and simplify financial operations.
   
   

4. Digital-First Approach:
   With Kohli and Sharma fronting the campaigns, the platform emphasizes a modern, fast, and secure user experience, resonating with digitally savvy consumers and businesses.
   
   

Through these features, Pay10 Brand Ambassadors strengthen the brand’s credibility and underline its ambition to dominate the digital-first payments landscape. Digilogy highlights that such campaigns are crucial in driving adoption and positioning fintech brands as leaders in innovation.

Impact and Market Reach

The appointment of Virat Kohli and Anushka Sharma as Pay10 Brand Ambassadors enables the company to:

• Expand brand awareness across urban and semi-urban markets
  
  
• Increase engagement through digital-first campaigns and social media activations
  
  
• Build trust and credibility among SMEs and consumers in India
  
  
• Highlight the app’s ease-of-use, security, and innovative offerings
  
  

Digilogy observes that celebrity-backed fintech campaigns help brands accelerate growth, improve consumer confidence, and gain a competitive edge in the crowded digital payments sector.

Final Insights

The Pay10 Brand Ambassadors initiative is a transformative step for the company, combining the reach of Virat Kohli and Anushka Sharma with a robust UPI-enabled fintech platform. For businesses and brands looking to enhance their digital presence, Digilogy offers comprehensive digital marketing services — from SEO and social media campaigns to paid advertising and analytics-driven strategies.

Partner with Digilogy to amplify your brand visibility, engage with a wider audience, and achieve measurable growth.
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