HMD Global Appoints Abhishek Ranjan as Chief Marketing Officer for India and APAC
Introduction to HMD Global’s Strategic Appointment
HMD Global, the company behind Nokia smartphones, has announced the appointment of Abhishek Ranjan as the new Chief Marketing Officer for India and the Asia-Pacific (APAC) region. This leadership move marks a significant step in HMD’s vision to strengthen its brand presence and drive growth across emerging markets.
With an impressive track record in digital marketing and brand strategy, Abhishek Ranjan’s appointment reflects HMD Global’s commitment to innovation, customer engagement, and market expansion. The company is poised to leverage his expertise to reimagine how it connects with audiences across India and APAC.
Who is Abhishek Ranjan?
Abhishek Ranjan is a seasoned marketing professional with extensive experience across technology and consumer industries. Before joining HMD Global, he held senior leadership roles in various multinational organizations, where he played a key role in driving brand transformation and market positioning.
As Chief Marketing Officer, Abhishek brings with him a wealth of knowledge in performance marketing, digital transformation, and integrated communications. His strategic thinking and creative approach are expected to shape the future of HMD’s brand storytelling in highly competitive markets.
The Role of a Chief Marketing Officer in Today’s Market
The role of a Chief Marketing Officer has evolved beyond traditional advertising. In today’s data-driven world, CMOs are responsible for aligning brand strategy with technology, analytics, and consumer behavior insights.
For HMD Global, this means that Abhishek Ranjan will not only oversee marketing campaigns but also ensure that every digital touchpoint delivers value to the consumer. By integrating AI, personalization, and omnichannel marketing strategies, HMD aims to create seamless experiences that resonate with its audience.
Driving Growth Across India and APAC
India and the broader APAC region are key growth markets for HMD Global. With millions of smartphone users and rising digital adoption, the company sees huge potential to expand its market share.
Under Abhishek’s leadership as Chief Marketing Officer, HMD will likely focus on localized strategies that cater to diverse cultural and technological preferences. From influencer collaborations and social media storytelling to digital-first product launches, the marketing approach will be rooted in authenticity and innovation.
Reimagining Nokia’s Brand Presence
HMD Global’s long-standing association with Nokia carries both nostalgia and trust. However, the brand’s evolution requires a fresh narrative that appeals to younger, digitally savvy audiences.
As the Chief Marketing Officer, Abhishek Ranjan will be instrumental in bridging this gap — blending Nokia’s legacy of reliability with a modern digital identity. Through innovative storytelling, brand collaborations, and value-driven campaigns, HMD is expected to rejuvenate its brand relevance among today’s smartphone users.
Embracing Digital Transformation
HMD Global’s marketing direction under Abhishek Ranjan will heavily emphasize digital transformation. The company plans to use data analytics, consumer insights, and real-time engagement tools to refine its messaging and strengthen its market positioning.
In his role as Chief Marketing Officer, Abhishek will also oversee the integration of new technologies such as AI and automation into HMD’s marketing ecosystem — ensuring smarter, faster, and more measurable outcomes across all campaigns.
The Future of Marketing Leadership
The appointment of a visionary Chief Marketing Officer like Abhishek Ranjan highlights how global brands are rethinking leadership in the age of digital disruption. With his experience in driving omnichannel campaigns and fostering innovation, Abhishek’s leadership is expected to guide HMD toward stronger brand differentiation and consumer loyalty.
For HMD, this move signals a renewed focus on growth, creativity, and digital excellence in India and beyond.
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