Advertising
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India Ads $14B Surge: Local Platforms Fuel the Next Phase of Digital Advertising Growth
India’s digital advertising market has crossed $14 billion as e-commerce platforms, quick commerce, and regional digital ecosystems drive the next…
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India’s Digital Ad Share Crosses 60%: What This Means for Performance-Marketing Budgets in 2026
India’s digital advertising share has crossed 60%, transforming performance-marketing strategies with increased investment in social media, video, and AI-powered adtech.
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YouTube CTV Ads Reach 62% Agency Adoption as TV Screen Campaigns Expand
YouTube CTV Ads are gaining momentum as 62% of agencies adopt connected TV campaigns, while Video Action Campaigns expand to…
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Meta’s March 2026 AI Update: Why Creative Quality Now Matters More Than Targeting
Meta’s March 2026 AI update shifts advertising strategy toward creative quality and outcome-based optimization, reducing reliance on manual targeting and…
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India Digital Media Crosses Rs 1 Lakh Cr on 26% Ad Growth
India’s digital media sector crossed Rs 1 lakh crore in 2025, powered by ad growth, subscriptions, retail media, MSME participation,…
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IAB NewFronts Focus AI Metrics for Streaming Commerce
IAB NewFronts shows how AI, connected TV, and streaming commerce are pushing video advertising toward measurable outcomes, stronger attribution, and…
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Digital Advertising in India: 68% Share of Ad Spend Shaping Chennai’s Strategy
By 2026, digital advertising in India is expected to claim 68% of the total ad spend. Learn how Chennai is…
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IAB NewFronts: AI Video Redefines CTV Ad Measurement
IAB NewFronts 2026 shows how AI, shoppable TV, and CTV standardization are moving video advertising beyond impressions and toward measurable…
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Tier 2/3 30% Surge Powers Chennai’s Vernacular Push
India’s Tier 2 and Tier 3 growth is pushing Chennai brands toward vernacular marketing, regional creator partnerships, and more localized…
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33% AI Adoption Cuts Waste: Smartly’s 2026 Ad Playbook
Smartly’s 2026 Ad Playbook shows how brands are using AI to reduce media waste, improve targeting, and shift digital advertising…
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