Advertising
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Programmatic Ads See Rise in Contextual Targeting
The growth of contextual targeting in programmatic ads helps brands enhance relevance and engagement, driving better results in 2025.
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Programmatic Ad Spend on Podcasts Surges in 2025
Programmatic ad spend on podcasts is set to surge in 2025, indicating a shift toward more targeted digital audio advertising.
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Programmatic Ads Gain Blockchain Verification
Programmatic ads are now enhanced with blockchain verification, improving transparency, security, and trust in digital advertising.
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Programmatic Ads: Rise of Contextual Targeting in 2025
Contextual targeting is reshaping programmatic advertising in 2025, offering a privacy-focused solution for delivering highly relevant ads.
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Programmatic Ad Spending to Surpass $200 Billion in 2025
Programmatic advertising spending is set to surpass $200 billion by 2025, signaling a major milestone in the evolution of digital…
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Programmatic Ads to Include 3D Models
Programmatic ads are now incorporating 3D models, offering advertisers innovative ways to boost engagement and interactivity.
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LinkedIn Boosts Lead Gen for Posts
LinkedIn has introduced a Lead Gen objective for boosted posts, enabling businesses to collect qualified leads directly on the platform.…
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Meta Expands Ad Display Options
Meta expands its ad display capabilities with new features like flexible media, enhanced performance tracking, and diverse ad formats. These…
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YouTube Introduces New Tools for Brands
YouTube has unveiled a suite of new tools designed to empower brands with advanced ad targeting, creator collaborations, and enhanced…
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Meta Updates EU Ad-Free Subscription
Meta has rolled out significant updates to its EU ad-free subscription model, cutting prices by 40% and introducing less personalized…
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