AI in Marketing
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New KPIs Emerge for AI-Led Marketing Performance
New KPIs are emerging for AI-led marketing performance as traditional metrics like clicks and impressions fall short. This article explains…
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Cross-Channel Attribution Tools Become More Intelligent as AI Redefines Marketing Measurement
Cross-channel attribution tools are evolving with AI, predictive modeling, and first-party data. This article explains how intelligent attribution works, why…
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AI Video Advertising Transforms Creative Production and Campaign Efficiency
AI video advertising is transforming creative production by accelerating workflows, enabling personalization, and improving campaign efficiency. While AI automates repetitive…
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Meta API Overhaul Drops 7-Day & 28-Day View Attribution
Meta has removed 7-day and 28-day view attribution windows from its Insights API, reshaping how conversions and ROAS are reported.…
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How AI Agents Are Revolutionizing Campaigns: Must-Have Strategies for 2026
Explore how AI is transforming digital marketing in 2025. From personalized content to automated ad optimization, AI tools are reshaping…
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India’s AI-Search Adoption Surges in 2025 — Brands Rebuild Content Around Answers, Not Keywords
AI-search adoption in India is accelerating as users expect direct answers, not links. Brands are rebuilding content strategies around clarity,…
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The Rise of Agentic AI in Marketing Platforms
Rise of agentic AI technology enabling autonomous marketing optimization and data-driven decision-making
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Economic Times DigiPlus Fest AI Marketing
Economic Times DigiPlus Fest 2025 highlights AI and data-driven marketing strategies with Digilogy expertise
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AI in Marketing: Balancing Automation with Emotion
AI in marketing integrates automation with human emotion for effective 2025 campaigns
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Samsung India Runs Multi-Platform Campaign to Promote Latest Smartphones
Samsung India’s multi-platform campaign promoting AI-powered smartphones in 2025.
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