AI
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X Rolls Out Improved Ad Targeting with AI to Boost Performance
X has rolled out AI-powered ad targeting using Grok to improve relevance, transparency, and performance as the platform works to…
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Meta Ads Optimise with Enhanced Video Formats for 2026
Meta Ads in 2026 are increasingly centred on enhanced video formats, mobile-first design, and AI-driven optimisation. With vertical video, immersive…
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Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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Meta’s AI-Driven Ad Targeting Expands Across Industries
"Meta’s AI-driven ad targeting tools are revolutionizing the advertising industry, automating key processes like audience targeting, creative testing, and budget…
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AI-Optimized Ads Revolutionize Digital Advertising with Unprecedented Returns
"AI-optimized ads are transforming the digital marketing landscape in India, offering businesses higher returns on ad spend and improved targeting.…
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AI-Generated Product Descriptions and Images Adopted by Over 50% of D2C Brands
AI-generated product descriptions and images are now used by over half of D2C brands. By accelerating content creation and improving…
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AI Adoption in Marketing Accelerates as Brands Reshape Digital Growth Models
AI adoption in marketing is accelerating as brands embrace conversational commerce, AI-generated content, and performance-driven UX strategies. This shift is…
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The Rise of AI in Marketing: Automating Personalization and Scaling Content Creation
AI is reshaping marketing by automating personalization and scaling content creation. Learn how businesses can use AI to enhance engagement…
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YouTube Expands “AI-Driven Audience Targeting” for India’s Small & Medium Businesses
YouTube expands AI-driven audience targeting for SMBs in India, enabling businesses to optimize ad relevance, improve engagement, and achieve better…
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Digital Marketing in India Projected at ₹1.12 Lakh Cr by 2025; AI, Hyper-Personalisation & Video Dominate
Digital marketing in India is projected to reach ₹1.12 lakh crore by 2025, driven by AI adoption, hyper-personalisation, and video-led…
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