AI
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AI Overviews Push FMCG Search Costs Up by 20–40%; Brands Shift to AIO + Retail Media
AI Overviews are reshaping FMCG search in India, pushing search costs up by 20–40% and driving marketers toward AIO optimization…
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AI-Driven Creative Tools Surge in India — But Human-Crafted Visual Authenticity Becomes a Key Brand Differentiator
AI-driven creative tools are helping Indian brands scale content faster than ever. But as AI-generated visuals become common, authentic, human-crafted…
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MRSI Adopts Updated Ethics Code for AI-Driven Insights Industry – A New Standard for Transparency & Accountability in Research
MRSI adopts the 2025 ICC/ESOMAR Code, marking a pivotal shift toward stricter data transparency and ethical AI in India’s market…
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Google Rolls Out Conversational AI Shopping in Search — A New Era of Guided, Visual & Price-Aware Buying for India
What Happened — Google Turns Shopping Into a Conversation Google has rolled out a major new AI shopping upgrade in…
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Amazon India Adds AI-Powered Shopping Assistant & Smart Recommendations in 2025
Amazon India has introduced an AI-powered shopping assistant and a smarter recommendation engine to simplify product discovery and decision-making for…
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Deep Diamond India Launches “Deep Health India AI” — Nationwide 60‑Second Facial Wellness Scan Service
Deep Health India AI offers a 60-second facial wellness scan, providing key health metrics like heart rate and stress index…
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Yashoda Hospital Launches India’s First AI-Driven Lung Nodule Clinic for Early Detection of Lung Cancer
Yashoda Hospital’s AI-driven Lung Nodule Clinic uses advanced imaging and diagnostics to detect lung cancer early, enabling faster treatments and…
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Google Marketing Live India 2025: Ads in AI Overviews + New AI Tools
At Google Marketing Live India 2025, new AI tools were introduced to help brands create more personalized, efficient ad campaigns.…
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Raymond’s Centenary Tribute Film Created with Generative-AI to Mark 100 Years
Raymond celebrates its 100-year legacy with a centenary tribute film created using generative AI. The film combines traditional storytelling with…
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AI-Powered Content Tools Enable Brands to Scale Hyper-Personalized Campaigns Rapidly
Brands are accelerating their marketing with AI-powered tools, enabling rapid, hyper-personalized content creation. These tools enhance creativity, automate workflows, and…
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