Amazon
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Amazon India Limits Brand Store External Traffic Attribution
Amazon India has refined how external traffic to Brand Stores is tracked, introducing stricter attribution rules and data masking for…
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Video Marketing Surpasses Traditional Ad Formats: Short-Form & OTT Growth Drives Consumer Engagement
Video marketing is surpassing traditional ads as short-form content and OTT platforms drive consumer engagement. Discover how businesses can capitalize…
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Amazon Ads India Introduces “Brand Shopper Insights” for D2C Brands
Amazon Ads India has launched Brand Shopper Insights, giving D2C brands access to customer loyalty, purchase behaviour, and cross-category insights.…
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Flipkart Introduces “AR Try-On” for Beauty & Accessories
Flipkart has launched AR Try-On for beauty and accessories, enabling shoppers to virtually test shades and styles before purchase. This…
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Amazon India Adds AI-Powered Shopping Assistant & Smart Recommendations in 2025
Amazon India has introduced an AI-powered shopping assistant and a smarter recommendation engine to simplify product discovery and decision-making for…
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Amazon India Launches ‘Prime Early Access’ to Boost Festive Sales
Amazon Prime Early Access is transforming festive sales in India, giving Prime members exclusive access to deals before the peak…
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Amazon India’s AI-Powered Retail Experience Enhances Consumer Journey
Amazon India’s AI retail experience is transforming the online shopping journey, with personalized recommendations, AI-driven chatbots, and efficient inventory management.…
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Amazon India Unveils New Prime Day Campaign for Upcoming Sale
Amazon India’s Prime Day campaign for 2025 offers personalized shopping, live-streaming, and exclusive deals across multiple categories. With an emphasis…
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Amazon India Launches Festive Season Digital Campaigns
Amazon India is transforming festive shopping with digital campaigns that blend storytelling, influencers, and personalized offers. Discover how these campaigns…
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Amazon Launches AI-Powered Product Recommendations
Amazon launches AI-powered product recommendations to transform e-commerce with hyper-personalized shopping experiences. Learn how this innovation benefits both customers and…
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