Analytics

Indian digital marketer analyzing video ad performance metrics.

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Meta’s New Engage-Through Attribution: A Clearer Path to Accurate ROAS

Meta introduces Engage-Through Attribution, enhancing video ROAS tracking. The update reduces video engagement thresholds and includes social interactions for more…

Indian marketing analysts reviewing Google Ads campaign performance data.

Digilogy1 week ago

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Google Ads Results Tab Reveals Bid Impact Clearly

Google Ads introduces a Results tab that reveals the real performance impact of applied bid and budget recommendations across advertising…

Indian marketing team analyzing AI-powered campaign results using Elevate.

Digilogy2 weeks ago

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AI Digital Elevate Unifies Multi-Platform Planning

AI Digital’s Elevate platform revolutionizes digital advertising by streamlining research, planning, and optimization with AI. Learn how it’s transforming cross-channel…

AI SEO tools dashboard used by digital marketing professionals

Digilogy2 weeks ago

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Top 8 AI SEO Tools Tested: How Brands Gain 25% Citation Lift in 2026

AI-powered search engines are changing SEO strategy. Discover the top AI SEO tools tested in 2026 that help brands improve…

Digilogy3 weeks ago

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TechTarget Suite Tracks B2B AI Search Visibility

TechTarget launches AI Visibility Audit and GEO Topic Planner to help B2B marketers improve brand visibility across AI-driven search platforms…

Digital marketing expert optimizing product data for AI-driven discovery in e-commerce.

Digilogy4 weeks ago

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ChannelEngine AI Attributes Capture 1,300% Increase in Agent Traffic

ChannelEngine’s new AI Attribute Builder is boosting agent traffic by 1,300%, helping brands optimize product data for AI-driven discovery. Learn…

Indian media team analyzing AI-driven CTV ad measurement

Digilogy4 weeks ago

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IAB NewFronts: AI Video Redefines CTV Ad Measurement

IAB NewFronts 2026 shows how AI, shoppable TV, and CTV standardization are moving video advertising beyond impressions and toward measurable…

Indian marketing professional updating Meta Ads Manager with ComScore Market IDs for automotive ad targeting.

DigilogyMarch 21, 2026

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Meta to Transition from Nielsen to ComScore for Automotive Ads: What It Means for Advertisers

Meta announces a transition from Nielsen’s DMAs to ComScore Market IDs for automotive ads. This shift aims to improve audience…

Publicis AdgeAI buyout highlights AI-driven creative analytics in advertising

DigilogyMarch 18, 2026

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Publicis AdgeAI Buyout Signals New Era in AI Creative Analytics

Publicis Groupe acquires AdgeAI to expand predictive creative analytics, enabling marketers to measure and optimize campaign performance using AI insights.