Google Search Ranking Increases During Core Update Wiped Out Following Recent Adjustments
Google’s recent adjustments following the November 2024 core update have led to significant changes in search rankings, particularly affecting those who saw initial increases during earlier updates. In this post, we’ll explore how these adjustments have reshaped the search landscape and what website owners need to know to adapt.
Overview of the November 2024 Core Update
Rollout Timeline
The November 2024 core update officially began on November 11, 2024, and is expected to take about two weeks to fully roll out. This update is the latest in a series of changes to Google’s search algorithms, following the August 2024 core update. The goal of this update is to continue improving the quality of search results by prioritizing content that users find genuinely helpful, rather than content created primarily to rank well in search results.
Impact on Rankings
One of the most significant outcomes of this core update is the impact on search ranking increases. Websites that experienced ranking increases during the August update are now facing declines due to the new adjustments. Google has made it clear that websites affected by the September 2023 Helpful Content Update (HCU) should not expect a recovery in rankings, indicating that these rankings may be permanent unless substantial changes are made to their content strategy.
Key Changes and Recommendations
Content Focus
As part of this update, Google emphasizes the importance of content focus. Websites that stray from their main topic or produce content mainly for SEO purposes are likely to experience negative ranking shifts. To avoid this, Google encourages content creators to prioritize writing helpful, relevant, and user-centric content. The key here is to focus on satisfying the needs of users, rather than trying to manipulate rankings for SEO purposes.
No Specific Recovery Actions
Google also reiterated that there are no specific recovery actions to recover lost rankings following a core update. Instead, Google suggests that website owners evaluate their content strategy and ensure their content aligns with user intent. Websites that focus on producing high-quality, relevant content that genuinely meets user needs have a higher chance of seeing improvements in rankings over time.
Implications for Website Owners
Monitoring Performance
Website owners should closely monitor their website traffic and rankings during this period of adjustment. Fluctuations in rankings are normal as Google’s algorithm settles into place post-update. Regular monitoring can help website owners gauge the impact of the update and make informed decisions on necessary adjustments.
Content Strategy Reevaluation
Given the significant changes brought on by the November core update, website owners may need to reevaluate their content strategies. It’s essential to ensure that the content being produced has a clear focus on a specific topic or subject. Ensuring that all content serves a purpose aligned with user interests and answers their queries can help mitigate ranking losses.
Conclusion
The adjustments following the November 2024 core update underscore Google’s commitment to prioritizing high-quality, user-centric content in its search results. As rankings fluctuate, website owners must focus on creating valuable content that addresses user intent and aligns with Google’s evolving quality standards. For those affected by the update, adapting content strategies and refining their approach to SEO will be key to maintaining or improving rankings in the long run.
How Digilogy Can Help
As digital marketing service providers, Digilogy helps businesses stay ahead of algorithm changes and create SEO-friendly content that aligns with Google’s latest ranking updates. If you’re struggling to adapt to the changes brought by Google’s updates or need help with your SEO strategy, Digilogy can help optimize your website for better search visibility. Contact us today to get started on improving your website’s rankings and long-term digital marketing success.
