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Top 5 News
OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Top 5 News
Google Tightens Enforcement on Misleading Local Ads
Google has tightened enforcement on misleading local ads and advertiser verification, increasing suspension risks for inaccurate business information and deceptive…
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Top 5 News
Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
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Top 5 News
Major E-Commerce GST Rule Changes in India: What Sellers Must Know for 2025–2026
India’s latest e-commerce GST reforms introduce stricter compliance, tighter reporting timelines, and technology-driven transparency impacting sellers across platforms.
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