In a bid to empower creators and enhance user experience, Snapchat Premium Features for Creators have undergone a massive transformation in 2025. Snapchat is now rolling out multiple paid subscription tiers with powerful tools aimed at both content creators and everyday users. From advanced AR lenses to ad-free browsing, Snapchat is leveling up its commitment to the creator economy.
Key Premium Subscription Plans on Snapchat
- Snapchat+
At a base price of $3.99 to $4.99 per month, Snapchat+ offers early access to exclusive, experimental, and pre-release features. These include:
- Custom app icons and chat wallpapers
- AI Bitmoji pets and Snap creation
- Extended Best Friends list
- Story Boosts and priority replies
- AI-powered captions
These Snapchat Premium Features for Creators allow deeper interaction with audiences, offering tools that enhance visibility and personal branding.
- Lens+
For $8.99/month, creators get all Snapchat+ benefits plus exclusive access to:
- Hundreds of AR and AI-powered lenses
- Weekly lens updates including Bitmoji Game Lenses
- AI-enhanced video lenses
With a new revenue-sharing model in development, Snapchat will soon allow creator monetization on Snapchat through premium lens access—giving AR creators a clear incentive to stay on the platform.
- Snapchat+ Platinum
This top-tier subscription is priced at $15.99/month, designed for users who prefer a nearly ad-free experience. It removes:
- Sponsored Snaps
- Story Ads
- Lens Ads (with limited exceptions)
It also unlocks 40+ exclusive features, including GenAI-powered lenses and premium access for Snapchat influencers to advanced AR tools not available elsewhere.
Enhanced Tools for Content Creators
Snapchat is also upgrading in-app creative capabilities:
- Timeline Editor: A powerful tool for rearranging clips, adding music, and applying lenses without leaving the app.
- Create Video: Combines Memories into custom videos using templates and Snapchat’s Sound Library.
- Auto-Saved Stories: Public stories can now be archived and permanently displayed on profiles for ongoing engagement.
These tools make the Snapchat subscription tools ecosystem more seamless, encouraging creators to ditch third-party apps and work within the Snapchat environment.
Strategic Impact: Exclusive Content, Monetization & Reach
The rollout of these Snapchat Premium Features for Creators places the platform in direct competition with Instagram and TikTok. Here’s how it stacks up:
- Snapchat creator benefits are now diversified across tiers, providing flexibility and value for different user types.
- Exclusive content on Snapchat helps creators differentiate themselves while providing fans with reasons to subscribe.
- The enhanced creative tools allow for faster, higher-quality content production.
By providing new revenue streams and immersive content tools, Snapchat is pushing toward a future where creators can monetize creativity directly.
Scale with Digilogy’s Digital Expertise
At Digilogy, we help creators and brands maximize their impact across social platforms like Snapchat. From setting up strategic campaigns using the latest features to optimizing premium content for visibility and conversions, we ensure your creative potential leads to measurable success. Whether you’re a growing influencer or an established brand, partner with Digilogy to make your content strategy future-proof. Let’s turn your snaps into strategies. Connect with Digilogy today!
