Brand
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LinkedIn Reduces External Link Visibility in Feed: What Creators and Brands Need to Know
LinkedIn is limiting the reach of posts that contain external links, prioritising content that keeps users on the platform. This…
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First-Party Data Becomes a Must-Have for Brands Post-DPDP Regulations
The Digital Personal Data Protection (DPDP) Act, which became fully active in late 2025, marks a major shift in India’s…
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B2B Brands Ramp Up Spend on Video Marketing by 20% in 2024
B2B brands in India are significantly increasing their spend on video marketing, especially short-form content. With a 20% rise in…
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India’s Top Brands Revolutionize Marketing with Data-Driven Brand Storytelling
Leading Indian brands like boAt, Mamaearth, and Blinkit are redefining digital marketing with data-driven storytelling. By blending real-time insights with…
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Amazon India Introduces Enhanced Brand Store Experience for Sellers
Amazon India introduces an enhanced brand store, allowing sellers to create customized, immersive shopping experiences. With mobile-optimized templates and rich…
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E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
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Retail Brands Adopt AI to Drive Personalization in Customer Journeys
Retail brands in India are adopting AI to personalise customer journeys, improving engagement, efficiency, and long-term customer loyalty.
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Creative Fatigue: Why Brands Need to Tackle Ad Exhaustion in Paid Campaigns
Creative fatigue in paid campaigns occurs when repetitive ads lose their impact, causing a drop in CTR and increased CPC.…
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Influencer Marketing: A Powerful Tool for Brand Visibility and Engagement
Influencer marketing is transforming digital advertising in India, allowing brands to connect with a wide audience through authentic, engaging content.…
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FMCG Brands Shift Focus to Sustainability in 2026 Campaigns
FMCG brands are reshaping 2026 campaigns around sustainability, practical packaging innovation, and proof-based messaging. As consumers expect eco-conscious choices without…
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