Brand
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The Power of User-Generated Content: Essential for Brand Building in 2025
User-generated content (UGC) is becoming a cornerstone of digital marketing in India, helping brands build trust, engage customers, and increase…
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Branded Search & Content Show Significant Performance Gains in Digital Marketing
"Branded search and branded content are key drivers of digital marketing success, offering businesses improved conversion rates, better ROI, and…
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Brands Maintain Visibility but Avoid Major Campaign Launches
Brands are maintaining visibility through always-on marketing while delaying large campaign launches during uncertain market conditions. This approach helps preserve…
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Brands Begin Refining Messaging for Q1 Narrative Consistency
Brands are refining messaging ahead of Q1 to ensure narrative consistency, improve clarity, and build stronger trust with audiences.
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Brand-Led Search Continues to Outperform Generic Keywords
Brand-led search continues to outperform generic keywords, delivering higher conversion rates and lower acquisition costs in mature markets.
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Brands Accelerate Q1 Content Calendar Planning Ahead of New Year
Brands are locking in their Q1 content calendars early to align messaging with post-holiday behaviour, seasonal moments, and business priorities.…
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Brand Messaging Fully Shifts to Growth, Progress & Forward Momentum
"Brand messaging in India is increasingly shifting towards themes of growth, progress, and future potential. By emphasizing long-term success and…
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Brand Visibility Benefits from Passive Presence in Modern Marketing
Brand visibility benefits from passive presence help businesses stay top-of-mind, build trust, and support long-term growth through consistent, low-pressure exposure…
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Brands Increase Focus on Brand Trust & Reputation
Brands are placing greater emphasis on trust and reputation as consumers become more selective, informed, and values-driven in their digital…
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Brand Planning in December Gives Businesses a Head Start Before the January Rush
Brand planning in December helps businesses avoid the January bottleneck by finalising budgets, auditing performance, and aligning messaging early. With…
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