Brand
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AI-Generated Product Descriptions and Images Adopted by Over 50% of D2C Brands
AI-generated product descriptions and images are now used by over half of D2C brands. By accelerating content creation and improving…
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Brand Collaborations and Cross-Industry Partnerships Rise Across Consumer Goods
Brand collaborations are reshaping the consumer goods sector. Cross-industry partnerships help brands expand reach, share audiences, and launch innovative offerings…
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Brand Consistency Benefits: Why Unified Branding Is Driving Better Marketing Results
Brand consistency benefits are becoming a measurable driver of marketing performance, helping businesses improve recall, build trust, and increase revenue…
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Brands with Strong Emotional Storytelling Grow 2.5× Faster
Emotional storytelling is reshaping modern advertising as brands using emotionally driven narratives grow faster, improve recall, and build long-term trust…
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Omnichannel Marketing Becomes Critical as Indian Consumers Expect Seamless Brand Interactions Across Devices
Omnichannel marketing has become essential as Indian consumers expect seamless brand interactions across devices. Discover how businesses can adapt to…
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Meta India Launches “Augmented Reality Ads” for Brands to Use Filters and Virtual Try-Ons
Meta India launches “Augmented Reality Ads,” allowing brands to offer interactive filters and virtual try-ons, providing a more personalized shopping…
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Zomato Introduces “Brand Spotlight” Homepage Carousel for FMCG & D2C
Zomato’s new "Brand Spotlight" carousel gives FMCG and D2C brands a unique opportunity to showcase their products on the homepage,…
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Google India Rolls Out “Brand Profile Cards” in Search for Local Businesses
Google India has launched Brand Profile Cards to help local businesses improve visibility and trust in search results. The feature…
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Amazon Ads India Introduces “Brand Shopper Insights” for D2C Brands
Amazon Ads India has launched Brand Shopper Insights, giving D2C brands access to customer loyalty, purchase behaviour, and cross-category insights.…
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India’s Regional Language Content Grows 33% in Consumption — Becomes Key Driver for Brand Reach (2025)
India’s regional language content consumption grew 33% in 2025, reshaping how brands reach and engage audiences. With stronger ROI, lower…
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