Brand
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Short Form Video Dominates India’s Attention Economy — Brands Prioritise Micro-Storytelling & High-Impact Visual Design
Short-form video marketing in India has become the dominant force in the attention economy. As audiences scroll faster and platforms…
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India’s AI-Search Adoption Surges in 2025 — Brands Rebuild Content Around Answers, Not Keywords
AI-search adoption in India is accelerating as users expect direct answers, not links. Brands are rebuilding content strategies around clarity,…
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Digital Captures 46% of India’s Total Ad Spend in FY25: What This Shift Really Means for Brands
India’s digital ad spend hits 46% — performance + AI-led campaigns now dominate growth. Brands investing early will scale the…
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Tata Neu Undergoes Major Overhaul as New CEO Shifts Focus to Group-Wide Digital Integration
Tata Neu is undergoing its biggest transformation yet. With a new CEO and a renewed vision, the platform is shifting…
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Jio Launches New JioFi Corporate Connectivity Plans Targeting India’s SME Segment
Jio has launched new JioFi corporate connectivity plans focused on India’s SME segment. With mobility-first design, enterprise-grade security, and scalable…
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LinkedIn Helped B2B Companies Grow 3–5× Faster in Lead Generation Through Thought Leadership
LinkedIn has become India’s strongest B2B revenue engine. Companies that post consistently — founders + teams — are seeing 3–5×…
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Instagram Reels Becomes the #1 Driver of Brand Discovery in India
Instagram Reels India now drives 45% of all product discovery, making it the country’s top visibility engine for both small…
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Top Brands in Footwear & Lifestyle Dominate Online: Footwear 33% of Sales, Major Platforms Capture 89% Orders
Footwear now makes up 33% of lifestyle orders online, as major platforms capture 89% of fashion purchases. This surge in…
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Casagrand Makes Dubai Debut, to Develop 6 Million Sq Ft in 3 Years
Casagrand has entered Dubai with an ambitious plan to develop 6 million sq. ft. in just three years. The Casagrand…
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HUL Sets Record Date for Kwality Wall’s Ice-Cream Business Spin-Off — A Strategic Shift in Frozen Desserts
HUL has finalized the record date for spinning off its ice-cream business, including Kwality Wall’s. The move allows the category…
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