Pinterest has taken a bold leap into the AI-driven advertising space with the launch of AI Video Ads, a new ad format designed to deliver more personalized, visually engaging experiences. This innovation is aimed at helping brands better connect with Pinterest’s discovery-minded users, particularly as short-form and video content continue to dominate digital platforms in 2025.
What Are Pinterest AI Video Ads?
The new AI Video Ads leverage artificial intelligence to dynamically create and serve video ads based on user behavior, interests, and platform interactions. By combining AI-powered creative generation and real-time personalization, Pinterest offers brands a way to engage users with relevant video content tailored to their aesthetic and intent.
These AI Video Ads are not just repurposed clips. Instead, they are generated or adapted using machine learning models that analyze Pin trends, user engagement, saved content, and shopping behavior. This enables the system to suggest the best-performing visuals, transitions, music, and messaging for each viewer.
Key Features of AI Video Ads
- Dynamic Video Rendering: AI Video Ads are rendered in real-time, customizing elements such as colors, product highlights, and captions to align with the viewer’s tastes and recent activity.
- Contextual Targeting: Leveraging Pinterest’s advanced interest graph, the ads appear in contexts that align with a user’s recent searches, saved Pins, and boards.
- Automatic Optimization: The system continuously learns which ad combinations perform best and optimizes delivery to maximize engagement and conversions.
A New Standard for Immersive Shopping
Pinterest has long positioned itself as a discovery platform, particularly strong in categories like fashion, home décor, wellness, and DIY. AI Video Ads enhance that core use case by turning inspirational moments into actionable ones.
Brands can now provide a richer shopping experience where users don’t just see a static product Pin — they view a dynamic, personalized ad that tells a story, shows the product in action, and drives them directly to checkout.
Benefits for Marketers
- Increased Engagement: AI video formats significantly boost engagement by aligning content with user behavior and preferences.
- Time-Saving Automation: The system reduces creative production time by auto-generating multiple ad variations from a single product feed.
- Better ROI: Real-time personalization improves click-through rates and conversion metrics, leading to a higher return on ad spend (ROAS).
- Deeper Insights: The AI system collects behavioral data and provides insights into which video components (style, format, length) resonate most.
Rollout and Availability
Pinterest is initially rolling out AI Video Ads to select advertisers in the U.S., U.K., Canada, and Australia, with plans to expand globally by Q4 2025. Businesses using Pinterest’s Ads Manager will have access to a beta version of the AI creative studio, where they can input product information and get AI-generated video creatives in minutes.
This move also complements Pinterest’s broader push into shoppable video content, with integration into Pinterest TV and new video carousel features already showing promising results.
Why This Matters
Pinterest’s latest offering signals the increasing importance of AI in social commerce. As platforms compete for ad dollars, automation and personalization have become crucial. For Pinterest, a platform already known for its inspiration-driven user base, AI Video Ads are a natural evolution in bridging discovery with purchase intent.
This also aligns with the broader trend across platforms like TikTok, Meta, and Google, where AI-enhanced ad formats are now driving the next phase of digital advertising innovation.
We Can Help You To Stay Ahead
As platforms like Pinterest evolve, businesses need expert guidance to make the most of these opportunities. Digilogy is your strategic partner in building high-conversion AI-powered ad campaigns across platforms. From creative execution to data-driven targeting, our digital marketing services are designed to help brands succeed in this fast-changing landscape. Contact Digilogy today to explore how you can integrate Pinterest AI Video Ads into your strategy.
