Campaigns
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AI Video Advertising Transforms Creative Production and Campaign Efficiency
AI video advertising is transforming creative production by accelerating workflows, enabling personalization, and improving campaign efficiency. While AI automates repetitive…
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Authentic Marketing Campaigns Gain Trust as AI-Generated Ads Face Backlash
Authentic marketing campaigns are gaining importance as consumers grow more skeptical of overly polished and AI-generated ads. Brands that prioritise…
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Data Privacy Regulations Force Marketers Towards Consent-Driven Campaigns in 2025
As data privacy regulations like GDPR and CCPA evolve, marketers in India are shifting towards consent-driven campaigns. This approach ensures…
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Visual Storytelling Dominates Brand Campaigns in Q1 2026
In 2026, Indian brands like Parle-G, boAt, and Blinkit are leading the way with data-driven, visual storytelling. Shifting from polished…
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New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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CRM & Retention Campaigns Show Stronger Engagement
CRM strategies play a crucial role in enhancing customer retention by offering personalized experiences, loyalty programs, and proactive support. By…
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Creative Fatigue: Why Brands Need to Tackle Ad Exhaustion in Paid Campaigns
Creative fatigue in paid campaigns occurs when repetitive ads lose their impact, causing a drop in CTR and increased CPC.…
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FMCG Brands Shift Focus to Sustainability in 2026 Campaigns
FMCG brands are reshaping 2026 campaigns around sustainability, practical packaging innovation, and proof-based messaging. As consumers expect eco-conscious choices without…
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Re-Engagement Emails: Boosting Customer Retention with Effective Campaigns
"Re-engagement emails are a powerful tool for rekindling interest in inactive subscribers. By offering value-driven strategies like exclusive deals or…
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Why Retargeting Campaigns Outperform New User Acquisitions in
"Retargeting campaigns are a powerful tool in digital marketing, consistently outperforming new user acquisition strategies by delivering higher engagement and…
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