Campaigns
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Retargeting Campaigns Outperform Cold Acquisition Across Digital Funnels
Retargeting campaigns continue to outperform cold acquisition as brands focus on warm audiences with existing intent. The shift reflects a…
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Brands Maintain Visibility but Avoid Major Campaign Launches
Brands are maintaining visibility through always-on marketing while delaying large campaign launches during uncertain market conditions. This approach helps preserve…
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Creative Fatigue Becomes Visible in High-Frequency Paid Campaigns
Creative fatigue is becoming more visible in high-frequency paid campaigns, leading to lower engagement, rising costs, and reduced efficiency.
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CRM Nurture Campaigns Continue to Deliver Strong ROI
CRM nurture campaigns continue to deliver strong ROI as businesses focus on personalised engagement, automation, and long-term customer relationships.
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Remarketing Campaigns Continue to Outperform Cold Acquisition
Remarketing campaigns continue to outperform cold acquisition in India as brands focus on re-engaging high-intent users who have already interacted…
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Marketing Teams Begin Weekly Optimisation Cycles to Improve Campaign ROI
Marketing teams in India are increasingly adopting weekly optimisation cycles to analyse campaign data, test performance changes, and respond faster…
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Swiggy Ads Launches “Geo-Targeted Promotions” for Localized Campaigns
Swiggy Ads introduces “Geo-Targeted Promotions,” allowing businesses to target specific geographic locations, improving ad relevance and increasing engagement for local…
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Google Ads India Adds “Smart Shopping Campaigns” with AI-Powered Dynamic Creatives
Google Ads India introduces Smart Shopping Campaigns with AI-powered dynamic creatives, enabling businesses to create personalized, automated ads that improve…
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Google India Expands “Demand Gen” Campaigns to All Advertisers
What Happened? Google Opens Demand Gen Campaigns to Indian Advertisers Google India has announced the full rollout of Demand Gen…
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Hyundai Motor India Unveils ‘Dil Mein Bas Jaye Exter’ Campaign, Emphasizing Key Features and Regional Reach
Hyundai Motor India’s ‘Dil Mein Bas Jaye Exter’ Exter campaign blends emotional storytelling with feature-driven communication. With regional versions, creator…
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