Customer Experience (CX) Becomes Top Priority for Indian Brands — 62% Increase Budgets for UX/UI Revamps
What Happened in India’s CX and UX/UI Budget Surge?
Indian brands are dramatically shifting their digital priorities in 2025. According to new industry tracking, 62% of mid-to-large Indian companies have increased budgets specifically for UX/UI revamps, aiming to strengthen customer experience (CX), digital retention, and conversion efficiency.
Sectors including fintech, ecommerce, real estate, health tech, and education technology are leading the transformation as users demand faster, cleaner, and more intuitive digital journeys. Reports from global institutes such as Gartner and Google’s UX Research indicate that consumers in India expect frictionless onboarding, personalized experiences, and trust-forward design — especially on mobile.
Major news portals covered the rise of CX spending but lacked depth on India-specific behavior shifts, regional adoption, and enterprise-level strategy. This report fills those gaps with expert-backed insight.
Key Insights: Why Indian Brands Are Prioritizing CX in 2025
1. UX/UI Revamps Deliver the Highest ROI in Digital Transformation
Indian brands increasingly view UX and UI design as revenue infrastructure, not creative design. Clean interfaces improve:
- conversion rates
- onboarding completion
- lead-to-sale journeys
- customer retention
- brand trust
Businesses are reorganizing design, product, and marketing teams to align around measurable experience outcomes.
2. Mobile-First India Demands Faster, Simpler Journeys
With over 750M smartphone users, India remains one of the world’s largest mobile-first economies. Poor usability, cluttered design, or slow loading pages directly affect revenue.
Google’s public mobile UX guidelines reinforce this shift.
External Reference (High Authority, Non-Distracting):
➡️ Google UX Playbook (https://developers.google.com/web/fundamentals/design-and-ux)
3. AI-Powered Personalization Becomes Standard
From product recommendations to service journeys, brands are adopting:
- AI-driven personalization
- predictive design systems
- micro-moment UX optimization
- conversational interfaces
This is shaping how fintech apps, ecommerce platforms, and D2C brands redesign flows.
4. Indian Brands Redesign Onboarding to Reduce Drop-offs
Fintech, health-tech, and ed-tech companies in cities like Chennai, Bangalore, Pune, and Hyderabad report that onboarding redesigns reduce drop-offs by 18–32%.
This includes:
- simplified forms
- micro-interaction guidance
- OTP optimization
- trust badges
- transparent steps
5. Accessibility & Vernacular UX Rise in Importance
More brands now include Tamil, Hindi, Telugu, Kannada, Bengali, and Marathi interfaces. Accessibility guidelines (WCAG) are being adopted at scale, especially for government, BFSI, and e-commerce platforms.
Why This Matters for Indian Marketers, Designers & Businesses
The shift toward customer experience impacts every digital function:
- Marketing: Better UX reduces CPA, boosts landing page conversions, and improves lead quality.
- Product Teams: Experience-first design creates competitive advantage.
- Founders & CXOs: CX improvements correlate with lifetime value (LTV) uplift and churn reduction.
- Designers & Developers: Demand for UX researchers, product designers, UI specialists, and usability auditors continues rising.
Final Takeaway — CX Is Now a Strategic Growth Driver for India
Customer experience is no longer a soft metric. It is now a core business KPI in India, with brands allocating more budget to UX/UI, data-backed personalization, and seamless digital journeys.
In 2025, the brands that win are those that treat CX as a measurable growth lever. DIGILOGY helps businesses build high-performance UX/UI systems with structured audits, user journey revamps, and conversion-focused design.
Discover how Digilogy can transform your customer experience and create seamless, high-converting digital journeys.
