Digital Safety & Privacy
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Privacy-First Marketing: Why Data Ownership Is Redefining Digital Growth in 2026
Privacy-first marketing is redefining digital growth in 2026. As cookies disappear and regulations tighten, brands that own their data and…
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ET Make in India SME Regional Summit Returns to Lucknow to Spotlight MSME Growth
The ET Make in India SME Regional Summit returns to Lucknow, spotlighting MSME growth, regional entrepreneurship, and the rising role…
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Consumer Behavior Shifts to Online-First: Convenience, Speed, and Privacy Take Priority
As consumer behavior shifts to online-first, speed, convenience, and privacy are now key priorities. Learn how businesses can adapt to…
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Surge in Privacy-Aware Shoppers in India Drives Strong Online Reputation Management
Privacy-aware shoppers in India are reshaping how brands earn trust online. Transparent communication and strong online reputation management now play…
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First-Party Data Becomes Critical as India’s DPDP Rules Restrict Third-Party Tracking Across Websites
As India’s DPDP Rules restrict third-party tracking, first-party data is becoming the backbone of digital marketing. Brands must shift toward…
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Marketing & Ad Industry Readies for Consent-First, Privacy-First Data Strategies; Shift from Third-Party Data
India’s DPDP Rules 2025 force marketers to shift to first-party data strategies for privacy-first marketing. By focusing on ethical data…
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2025 Regulatory Shift: High-Risk Sectors Face Intensified Scrutiny in India’s Digital Ad Space
India’s 2025 regulatory shift is tightening scrutiny on digital ads in high-risk sectors like healthcare, finance, and alcohol. Brands must…
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Mumbai’s 2025 Ad Code Tightens Hoarding & Digital‑Billboard Norms — Compliance Becomes Mandatory
Mumbai’s updated ad code enforces stricter regulations for digital billboards, focusing on compliance and sustainability for outdoor advertising
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ASCI H1-FY26: 97% of Ad Violations Originate from Digital Media — Influencers Under Spotlight
ASCI’s H1-FY26 report reveals that 97% of ad violations stem from digital media, with influencer marketing under increasing scrutiny. Brands…
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India Effectuates DPDP Rules 2025 — Consent & Compliance Now Core to Digital Marketing Data Practices
India’s DPDP Rules 2025 require explicit consent for data collection in digital marketing, impacting e-commerce, tech, and other sectors. Businesses…
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