Digital Marketing
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Weekend Search Behaviour Favors Research Over Immediate Purchase
Weekend search behaviour is increasingly research-driven, with Indian consumers using Fridays through Sundays to compare options, read reviews, and evaluate…
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B2B Lead Quality Improves as Decision-Makers Re-Engage
B2B lead quality is improving as decision-makers re-engage more actively in the buying process, shifting focus from volume-driven funnels to…
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Long-Form Educational Content Delivers Higher Engagement Time
Long-form educational content is delivering higher engagement time as audiences increasingly prefer in-depth explanations, trustworthy insights, and comprehensive learning, helping…
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UX Friction Points Become More Visible Under Consistent Traffic
UX friction points become more visible under consistent traffic as higher user volumes expose performance gaps, navigation issues, and conversion…
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Marketing & Sales Alignment Improves with Clear Funnel Data
Clear funnel data is helping Indian businesses align marketing and sales teams around shared goals, improving lead quality, customer experience,…
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Remarketing Campaigns Continue to Outperform Cold Acquisition
Remarketing campaigns continue to outperform cold acquisition in India as brands focus on re-engaging high-intent users who have already interacted…
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Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Agencies Shift Focus from Testing to Incremental Scaling
Agencies are shifting from large-scale testing to incremental scaling, using smaller, data-driven experiments to measure true marketing impact, reduce risk,…
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Website Conversion Rates Improve as Holiday Noise Clears in 2025
"After the holiday rush, e-commerce sites can optimize conversion rates by leveraging post-holiday traffic, implementing data-driven strategies, and focusing on…
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Digital Marketing Performance Baseline Takes Shape as Q1 Metrics Solidify
Brands are establishing a clear digital marketing performance baseline for Q1 by measuring traffic, engagement, and ad spend. This data-driven…
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