Digital Marketing
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Brand Messaging Fully Shifts to Growth, Progress & Forward Momentum
"Brand messaging in India is increasingly shifting towards themes of growth, progress, and future potential. By emphasizing long-term success and…
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Influencer Content Viewership Normalises After Holiday Slowdown
Influencer content viewership in India is normalising after the festive-season surge as brands rebalance budgets and shift focus toward authentic,…
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Search Behaviour Shifts from Learning-Focused to Transactional Intent
Search behaviour is shifting from learning-focused queries to transactional intent as users move faster from research to action. This trend…
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Marketing Operations Move from Planning Mode to Full Execution
Marketing operations are moving decisively from planning-heavy cycles to execution-first strategies focused on agility, alignment, and ROI. This shift is…
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Search Volume Increases Sharply as Offices Reopen Across India
Search volume increases sharply as offices reopen across India, signalling renewed corporate expansion plans, office-first policies, and rising demand for…
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Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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UX & Conversion Bottlenecks Become More Visible Under Steady Traffic
UX and conversion bottlenecks become more visible under steady traffic, as consistent user flow reveals statistically significant patterns, friction points,…
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Content Teams Start the Year with Audits Before New Execution
"Content teams in India are kicking off the year with strategic audits to assess existing content, improve SEO, and align…
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Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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Marketing Teams Shift Focus to Customer Retention Marketing Before Year-End Close
Marketing teams are shifting focus from acquisition to retention as costs rise and profitability pressure increases. Customer retention marketing is…
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