Digital Marketing
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Video Marketing Surpasses Traditional Ad Formats: Short-Form & OTT Growth Drives Consumer Engagement
Video marketing is surpassing traditional ads as short-form content and OTT platforms drive consumer engagement. Discover how businesses can capitalize…
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E-commerce Shopping Behavior in India Shifts: Personalization and Convenience Rule 2025
In 2025, Indian e-commerce consumers prioritize personalization, speed, and privacy. Businesses must adapt to these shifts to succeed in an…
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The Rise of AI in Marketing: Automating Personalization and Scaling Content Creation
AI is reshaping marketing by automating personalization and scaling content creation. Learn how businesses can use AI to enhance engagement…
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Consumer Behavior Shifts to Online-First: Convenience, Speed, and Privacy Take Priority
As consumer behavior shifts to online-first, speed, convenience, and privacy are now key priorities. Learn how businesses can adapt to…
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Omnichannel Marketing Becomes Critical as Indian Consumers Expect Seamless Brand Interactions Across Devices
Omnichannel marketing has become essential as Indian consumers expect seamless brand interactions across devices. Discover how businesses can adapt to…
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Google Merchant Center Upgrades to “Merchant Center Next” for Indian Businesses
Google has rolled out Merchant Center Next in India, introducing automated product ingestion, simplified dashboards, and unified insights for ecommerce…
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Digital Marketing in India Projected at ₹1.12 Lakh Cr by 2025; AI, Hyper-Personalisation & Video Dominate
Digital marketing in India is projected to reach ₹1.12 lakh crore by 2025, driven by AI adoption, hyper-personalisation, and video-led…
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Digital Reviews Influence 76% of Purchase Decisions in India — Higher Than Global Average
Digital reviews now influence 76% of purchase decisions in India—higher than the global average. This article explains why reviews matter…
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Retail Media Emerges as India’s Fastest-Growing Ad Format in 2025 — Amazon, Flipkart & Quick-Commerce Lead
Retail media has become India’s fastest-growing ad format in 2025, led by Amazon, Flipkart, and quick-commerce platforms. This article explains…
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First-Party Data Becomes Critical as India’s DPDP Rules Restrict Third-Party Tracking Across Websites
As India’s DPDP Rules restrict third-party tracking, first-party data is becoming the backbone of digital marketing. Brands must shift toward…
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