Digital Marketing
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Surge in Privacy-Aware Shoppers in India Drives Strong Online Reputation Management
Privacy-aware shoppers in India are reshaping how brands earn trust online. Transparent communication and strong online reputation management now play…
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India Effectuates DPDP Rules 2025 — Consent & Compliance Now Core to Digital Marketing Data Practices
India’s DPDP Rules 2025 require explicit consent for data collection in digital marketing, impacting e-commerce, tech, and other sectors. Businesses…
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ASCI H1-FY26: 97% of Ad Violations Originate from Digital Media — Influencers Under Spotlight
ASCI’s H1-FY26 report reveals that 97% of ad violations stem from digital media, with influencer marketing under increasing scrutiny. Brands…
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Mumbai’s 2025 Ad Code Tightens Hoarding & Digital‑Billboard Norms — Compliance Becomes Mandatory
Mumbai’s updated ad code enforces stricter regulations for digital billboards, focusing on compliance and sustainability for outdoor advertising
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2025 Regulatory Shift: High-Risk Sectors Face Intensified Scrutiny in India’s Digital Ad Space
India’s 2025 regulatory shift is tightening scrutiny on digital ads in high-risk sectors like healthcare, finance, and alcohol. Brands must…
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Marketing & Ad Industry Readies for Consent-First, Privacy-First Data Strategies; Shift from Third-Party Data
India’s DPDP Rules 2025 force marketers to shift to first-party data strategies for privacy-first marketing. By focusing on ethical data…
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Digital Personal Data Protection Rules, 2025 (DPDP) Come Into Force — Forcing Consent-Based Data Practices
India’s DPDP Rules 2025 have officially gone into effect, enforcing consent-based data collection and shifting the focus to first-party data…
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Digital Media Drives 97% of Ad Violations — Transparency & Compliance Now Top Priority for Marketers
A new ASCI report reveals that 97% of all advertising violations come from digital media. Marketers must adapt to stringent…
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Shift from Third-Party Cookies to First-Party Data Strategies Accelerates in 2025
With India’s DPDP Rules 2025 in full force, marketers are shifting from third-party cookies to first-party data. This transformation is…
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Regulatory Relaxation Lets Banks Advertise Post-Login — Broadening Digital Ad Inventory in Financial Services
The RBI’s relaxed rules now allow banks to run ads post-login on digital banking platforms. This shift opens up new…
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