Digital Marketing
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Digital Captures 46% of India’s Total Ad Spend in FY25: What This Shift Really Means for Brands
India’s digital ad spend hits 46% — performance + AI-led campaigns now dominate growth. Brands investing early will scale the…
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Retail Media Validated: 4-in-5 CPG Marketers Say It Met or Exceeded KPIs in 2025
What Happened — Retail Media Just Earned Its Seal of Trust A new 2025 study by Skai × P2PI has…
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India Mandates ‘Sanchar Saathi’ Pre-Install on All New Smartphones — A Major Shift in Digital Safety Enforcement
What Happened — India Makes Digital Safety Mandatory at the Device Level In a major policy move, India’s Department of…
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Reliance Consumer Products Ltd Expands Into Pet Care With New Brand “Waggies”
Reliance Consumer Products Ltd has entered the fast-growing pet care market with its new brand Waggies. With strong distribution and…
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India’s D2C Brand Ecosystem Poised to Reach USD 100 Billion by 2025, Driven by End-to-End Consumer Ownership
India’s D2C brand ecosystem is projected to hit USD 100 billion by 2025, fueled by digital payments, AI-led personalization, creator-driven…
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Offline Retail in India Getting a “Phygital” Makeover: Kirana Stores Adopting Digital Tools
India’s kirana stores are undergoing a digital transformation as phygital retail becomes the new norm. With QR payments, WhatsApp ordering,…
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Regional Marketing Push: Mind Your Language! Launches “Neeche Wala Sab Dekh Lega” for South India Focus
Mind Your Language! launches a South India–focused regional marketing campaign titled “Neeche Wala Sab Dekh Lega.” The campaign uses cultural…
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Nestlé India Announces a Key Leadership Change in Its Marketing Communications Unit
Nestlé India announces a strategic leadership change in its marketing communications unit to drive growth through digital transformation and sustainable…
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India’s Festive Ad Spend Surpasses ₹51,000 Crore in 2025, Driven by Smarter Creative and Data-Driven Storytelling
India’s festive ad spend has crossed ₹51,000 crore in 2025, marking a historic leap driven by AI-powered creativity, regional storytelling,…
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HMD Global Appoints Abhishek Ranjan as Chief Marketing Officer for India and APAC
HMD Global appoints Abhishek Ranjan as Chief Marketing Officer for India and APAC, aiming to drive digital innovation and brand…
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