Digital Marketing
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Omnichannel Marketing Demands Unified Brand Execution
Omnichannel marketing now demands unified brand execution as customers move fluidly across digital and physical touchpoints. Brands that fail to…
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Content-Led Funnels Deliver Higher Leads at Lower Acquisition Costs
Content-led funnels are enabling businesses to generate higher-quality leads while significantly reducing customer acquisition costs. Research shows that structured, educational…
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Generative Engine Optimization Emerges as the Next Evolution of SEO
Generative Engine Optimization is emerging as the next phase of SEO, shifting focus from rankings to visibility within AI-generated search…
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Answer Engine Optimization Becomes a Core Marketing Capability
Answer Engine Optimization is becoming a core marketing capability as search shifts toward AI-generated answers and conversational queries. Brands are…
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Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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RBI Flags Misleading Digital Loan Ads Targeting Distressed Borrowers
The RBI has flagged misleading digital loan advertisements promoting fake waivers, no-KYC loans, and illegal apps. These deceptive campaigns exploit…
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B2B Industrial Buyers Shift Discovery From Trade Portals to Search
Industrial procurement teams are increasingly discovering suppliers through search engines instead of traditional trade portals. This shift reflects how engineers…
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OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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WhatsApp Increased Rejection Rates for Marketing Templates Using Urgency Triggers
WhatsApp has increased rejection rates for marketing templates that use urgency-driven language, as Meta enforces stricter anti-spam, consent, and template…
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Major E-Commerce GST Rule Changes in India: What Sellers Must Know for 2025–2026
India’s latest e-commerce GST reforms introduce stricter compliance, tighter reporting timelines, and technology-driven transparency impacting sellers across platforms.
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