Digital Marketing
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India’s Health & Wellness Market Sees 25% Growth in Digital Spend by 2026
India’s digital health market is experiencing rapid growth, projected to reach USD 106.97 billion by 2033. Driven by the Ayushman…
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First-Party Data Becomes a Must-Have for Brands Post-DPDP Regulations
The Digital Personal Data Protection (DPDP) Act, which became fully active in late 2025, marks a major shift in India’s…
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Flipkart’s Big Billion Days Surpasses Expectations with Record Engagement and Sales
Flipkart’s Big Billion Days 2025 surpassed expectations with a surge in consumer engagement, especially from tier-2 and beyond cities. With…
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RBI Flags Misleading Digital Ads by Fintech & Lending Apps
"The Reserve Bank of India (RBI) has flagged misleading digital advertisements by fintech and lending apps, introducing new guidelines for…
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OTT Advertising Comes Under Scrutiny for Misleading Claims
OTT advertising in India faces growing scrutiny for deceptive practices, including misleading claims and forced app installs. Regulators are stepping…
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Unleashing the Power of Digital Marketing Services in Chennai: Trends, Strategies, and Success Stories
Discover how digital marketing services in Chennai can fuel business growth. From SEO and PPC to social media marketing, explore…
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Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Voice Search Is Changing How People Shop Online
Voice search shopping is changing how Indian consumers discover and buy products, making online shopping faster, hands-free, and more conversational.
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Paid Social Media Ad Spend Grows in India as Digital Budgets Accelerate in 2026
Paid social media advertising continues to grow in India as brands increase digital budgets driven by video, creators, and mobile-first…
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India’s Ad Fraud Rates See 36% Decline as Transparency and Verification Tools
India’s ad fraud rates have decreased by 36%, attributed to the adoption of ad verification tools and a push for…
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