Digital Marketing
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Consumers in Tier-2 Cities Lead Growth in E-commerce Spending
Consumers in India’s Tier-2 cities are driving the next phase of e-commerce growth, powered by rising incomes, premiumisation, digital payments,…
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YouTube Introduces Shopping Ads for Direct Purchases
YouTube has launched Shopping Ads that allow viewers to browse and purchase products directly from videos, Shorts, livestreams, and connected…
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AI in Marketing Continues to Grow with 30% Increase in Usage
AI in marketing is seeing a rapid 30% growth as more businesses integrate artificial intelligence into their strategies. Marketers are…
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B2B Marketers Increase Investment in Content Marketing for Lead Generation
B2B marketers are increasing investments in content marketing as buyer-led research and trust-driven decision-making make educational content central to lead…
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X Rolls Out Improved Ad Targeting with AI to Boost Performance
X has rolled out AI-powered ad targeting using Grok to improve relevance, transparency, and performance as the platform works to…
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Maximizing Q1 Performance: Key Strategies for Marketing Success
Q1 is a pivotal quarter for businesses in India, setting the stage for success in 2025. By leveraging competitive analysis…
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Consumer Goods Subscription Models Reshape the Future of E-commerce
Consumer goods brands are increasingly adopting subscription models in eCommerce to drive customer loyalty, predictable revenue, and personalized experiences as…
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Sustainability Ads in India See Strong Growth Momentum in 2025
Sustainability-focused advertising is gaining momentum in India as brands respond to climate concerns, stricter regulations, and rising consumer demand for…
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Retail Media Networks: The Rise of a New Advertising Powerhouse
Retail Media Networks are revolutionizing digital advertising in India. By leveraging first-party data and offering targeted, relevant ads, these networks…
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Indian Influencer Marketing Industry Grows 25% in 2025
India’s influencer marketing industry is projected to grow strongly in 2025, driven by brand focus on trust, content quality, and…
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