Digital Marketing
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LinkedIn Ads Increase Engagement with Enhanced Job and B2B Targeting
LinkedIn Ads are seeing higher engagement as AI-powered job and B2B targeting improves reach to decision-makers across Indian enterprises. Enhanced…
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India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
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India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
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Google Ads Services in Chennai: Boosting Business Success with Digital Advertising
Discover how Google Ads services in Chennai can drive targeted growth for your business. Learn about effective campaigns, strategy tips,…
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YouTube Ads: Shorter Ads Drive Higher Engagement for New Products
Shorter YouTube ads are driving higher engagement for new products as Indian advertisers prioritise mobile-first, fast-impact video formats.
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Snapchat’s Augmented Reality Ads Boost Interactive User Engagement
Snapchat’s augmented reality ads are boosting interactive engagement as Indian brands adopt immersive, mobile-first advertising experiences.
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India’s D2C Market Grows 30% YoY, Poised for $100 Billion Scale
India’s D2C market is growing nearly 30% year-on-year as digital-first brands scale rapidly across metros and Tier II–III cities.
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Digital Marketing Services in Chennai: How Businesses Build Visibility, Trust, and Growth
Digital marketing in Chennai is essential for business success. This blog covers key strategies, growth, challenges, and how businesses evaluate…
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India’s E-Commerce Industry Surges with 22% Year-on-Year Growth
India's e-commerce industry is experiencing unprecedented growth, with a 22% YoY increase in 2024, driven by strong demand from Tier-2…
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Paid Media Testing and Optimization in Full Force: Maximizing ROI with Strategic Ad Spend
Paid Media Testing and Optimization is key to maximizing ROI in digital advertising. By leveraging A/B testing and data-driven strategies,…
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