Emerging Trends and Technologies
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Trust Emerges as the Most Valuable Marketing Asset in 2025
Trust emerges as the most valuable marketing asset as brands prioritize credibility, transparency, and loyalty over awareness metrics in today’s…
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Visual Recognition Technology Transforms Ad Targeting in a Cookie-Less Era
Visual recognition technology transforms ad targeting by using AI and computer vision to analyze images, videos, and page context in…
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Generative Engine Optimization Emerges as the Next Evolution of SEO
Generative Engine Optimization is emerging as the next phase of SEO, shifting focus from rankings to visibility within AI-generated search…
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B2B Engagement Improves as Decision-Makers Return Online
B2B engagement is rising as decision-makers return online, leading to stronger interaction across digital content, email, and professional platforms.
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Brands Increase Focus on Brand Trust & Reputation
Brands are placing greater emphasis on trust and reputation as consumers become more selective, informed, and values-driven in their digital…
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Surge in Privacy-Aware Shoppers in India Drives Strong Online Reputation Management
Privacy-aware shoppers in India are reshaping how brands earn trust online. Transparent communication and strong online reputation management now play…
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Reliance Consumer Products Ltd Expands Into Pet Care With New Brand “Waggies”
Reliance Consumer Products Ltd has entered the fast-growing pet care market with its new brand Waggies. With strong distribution and…
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Digital Marketing Trends for India: 2025 Driven by SME Growth via AI, Voice Search/Local SEO & Video Marketing Dominance
India’s digital economy is entering a powerful new phase, and digital marketing trends 2025 clearly show that small and medium…
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India’s TV-Ad Market Sees 10% Drop in 2025 as FMCG Ad Spending Cuts Bite
India’s TV-ad market has dropped 10% in 2025 as FMCG brands cut budgets and shift to digital-first advertising. With changing…
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Regional Marketing Push: Mind Your Language! Launches “Neeche Wala Sab Dekh Lega” for South India Focus
Mind Your Language! launches a South India–focused regional marketing campaign titled “Neeche Wala Sab Dekh Lega.” The campaign uses cultural…
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