Emerging Trends and Technologies
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Communities Emerge as the New Power Centers of Marketing
Communities are emerging as the new power centers of marketing as brands shift from one-way messaging to peer-driven engagement. Trust,…
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2025 Marketing Trends: Hyper-Personalisation, Generative AI, and First-Party Data Take Center Stage
India’s 2025 marketing trends highlight the dominance of hyper-personalisation, generative AI, and first-party data. As brands evolve toward automation and…
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Indian FMCG Brands Hold ₹500 Crore ‘Goldmine’ in First-Party Data, Moving Beyond Activation to Intelligence
Indian professionals in a modern FMCG marketing office reviewing dashboards showing data insights, consumer clusters, and regional analytics. The team…
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India’s MarTech Stack Goes AI-First: Markiverse as a Live Case Study
Markiverse is a live case study of AI-first MarTech solutions, showing how businesses in India are leveraging AI-powered tools to…
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Flipkart’s Big Billion Days 2025 Drives Record Festive E-Commerce Participation Across India
Flipkart Big Billion Days 2025 drives India’s largest festive e-commerce growth through innovation, technology, and inclusive participation.
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Voice Search Optimization Emerges as Critical for Regional Brands
Voice Search Optimization for Regional Brands empowers businesses to capture local audiences through smart voice-first strategies by Digilogy.
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Rise of Gaming and Interactive Content in Brand Engagement
Gaming and interactive content marketing in India is reshaping brand engagement through esports, AR, and gamified campaigns in 2025.
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