India’s e-commerce battle is entering its next phase — the era of interactive, immersive shopping.
And Flipkart just made its biggest move before the year-end mega sale.

The company has rolled out Live Commerce, AR Try-Ons, and creator-led product demos directly inside the app — a major shift in how Indians discover and shop online.

It’s entertainment + shopping + creator influence… all converging into one moment.

This is not just a feature rollout.
This is India stepping into the next generation of e-commerce.

What Happened

Flipkart has begun integrating three major experiences across fashion, beauty, electronics, and home categories:

• Live Commerce Shows hosted by creators, stylists & influencers

   

• AR Try-On for apparel, accessories, beauty & furniture

   

• Real-time Deals + Instant Checkout within the livestream

   

The goal?
Make online shopping feel more like in-store trial + TV shopping + social entertainment — all in one experience.

And they’re launching it just before India’s year-end sale season, where millions of shoppers tune in.

Key Insights from This Update

1️⃣ Live Commerce = Higher Conversion Windows

Live shows typically create a “now or never” urgency.

Global benchmarks show:
✔ 3–10× higher conversion during live demos
✔ 40–70% longer watch time vs normal video
✔ Stronger impulse buying

Flipkart is betting on the same behaviour in India.

2️⃣ AR Try-On Solves the Biggest Ecommerce Problem: Return Rates

Try-before-you-buy has been the missing piece.

AR helps users:

• Visualise products

   

• Reduce size/fit confusion

   

• Improve buyer confidence

   

Expected outcomes for brands:
✔ Lower returns
✔ Higher add-to-cart rate
✔ Better product-experience time

3️⃣ Creator-Led Shopping Is Now Mainstream

In India, buyers trust influencers more than product listings.

Flipkart integrating creators inside the purchase journey means:

• Product discovery feels authentic

   

• Reviews feel personal

   

• Decision-making speeds up

   

Livestream + Influencer = The new “digital salesperson.”

4️⃣ India’s Online Festive Sales Will Shift to ‘See + Try + Buy’

Year-end sales already drive huge traffic.

But this year, Flipkart is steering the behaviour:
From scrolling → to watching
From browsing → to experiencing
From comparing → to deciding faster

This is the biggest UI/UX shift in India’s mass-market ecommerce audience.

Why This Matters for Brands

This update changes the strategy for:

• Fashion brands

   

• Electronics sellers

   

• Beauty & skincare companies

   

• D2C brands

   

• Regional & Tier-2/3 labels

   

Because shoppers will now expect:
✔ Live demos
✔ AR trials
✔ Real-time answers
✔ Creator-endorsed recommendations

Brands that adapt will grow.
Those that ignore will look outdated.

How Brands Can Respond

1️⃣ Build Your Own Live Commerce Calendar

Flipkart will push creators who perform well.
Brands must create:

• Weekly live sessions

   

• Styling guides

   

• Demo-based sales funnels

2️⃣ Invest in AR Assets

3D models
Try-on-ready catalogues
Interactive previews

This will soon be mandatory, not optional.

3️⃣ Shift Budget Toward Creator-Led Sales

Creators convert faster than ads.
And Flipkart’s new system amplifies that.

Where Digilogy Fits In

If you want to build a Live Commerce + AR-first ecommerce strategy, Digilogy can help you:

• Build creator-led funnels

   

• Set up interactive product journeys

   

• Integrate ecommerce + video + performance ads

   

• Turn real-time shopping behaviour into actual revenue

Take the next step with Digilogy today.