Fintech

Indian banking team analyzing new post-login ad opportunities in digital banking platforms

DigilogyDecember 5, 2025

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Regulatory Relaxation Lets Banks Advertise Post-Login — Broadening Digital Ad Inventory in Financial Services

The RBI’s relaxed rules now allow banks to run ads post-login on digital banking platforms. This shift opens up new…

Indian family using PhonePe app for digital payments

DigilogyNovember 26, 2025

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PhonePe Crossed 600 Million (60 Crore) Registered Users in March 2025

PhonePe’s 600 million users milestone marks a significant moment in India’s fintech ecosystem. With its seamless digital payment services, UPI…

Indian marketing team working on AI-generated ads for Star Health Insurance

DigilogyNovember 16, 2025

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Star Health Insurance Launches India’s First AI-Generated Ad Campaign in the Insurance Sector

Star Health Insurance launches India’s first AI-generated ad campaign in the insurance sector. The campaign blends data-driven personalization with creative…

HDFC Securities fraud awareness campaign visual with characters educating users

DigilogyNovember 13, 2025

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HDFC Securities Rolls Out “Kya Aap Taiyyar Ho?” Entertaining Fraud Awareness Campaign

HDFC Securities’ “Kya Aap Taiyyar Ho?” is a fresh, entertaining awareness campaign built to educate users on avoiding digital financial…

Paytm app with voice-enabled payments in Indian regional languages

DigilogyNovember 12, 2025

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Paytm Revamps App With Voice-Enabled Payments in Regional Indian Languages

Paytm introduces voice-enabled payments in Indian regional languages, making digital transactions simpler and more inclusive. This innovation empowers users to…

BharatPe appoints Shilpi Kapoor to lead marketing and digital innovation

DigilogyNovember 11, 2025

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BharatPe Appoints Shilpi Kapoor as Head of Marketing to Lead Digital Innovation

BharatPe appoints Shilpi Kapoor as Head of Marketing to drive digital innovation and create customer-centric marketing campaigns. With her leadership,…

Flipkart and SBI co-branded credit card launch for online rewards

DigilogyNovember 10, 2025

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Flipkart and SBI Launch Co-Branded Credit Card for Exclusive Online Rewards

Flipkart and SBI launch a new co-branded credit card that rewards online shoppers with cashback, exclusive deals, and digital convenience.…

ICICI Bank showcases digital banking innovation and fintech advancements in India

DigilogyNovember 2, 2025

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ICICI Bank: Fintech, Innovation, and the Future of Digital Banking

ICICI Bank pioneers fintech innovation and digital transformation, setting new standards for digital banking in India.

DigilogyOctober 25, 2025

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DigiTathya Launches QR-Based Transparency Tool

DigiTathya QR-Based Transparency Tool 2025 ensures product authenticity, trust, and supply chain transparency, promoted through Digilogy marketing solutions.