General Digital Marketing Insights
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Google Tightens Enforcement on Misleading Local Ads
Google has tightened enforcement on misleading local ads and advertiser verification, increasing suspension risks for inaccurate business information and deceptive…
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Search Intent Transitions from Reflection to Planning-Driven Queries
Search intent transitions from reflection to planning-driven queries reveal how users move from curiosity to evaluation, reshaping SEO strategies, content…
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Brands Increase Focus on Brand Trust & Reputation
Brands are placing greater emphasis on trust and reputation as consumers become more selective, informed, and values-driven in their digital…
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CRM & Retention Campaigns See Improved Response
CRM and retention campaigns are delivering improved response rates as brands focus on personalised communication, automation, and long-term customer relationships.
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Messaging Apps See the Highest Daily Active Usage of the Month
Messaging apps daily active usage is peaking as platforms mature and shift growth from downloads to retention. In India, WhatsApp’s…
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Holiday-Week Digital Consumption Peaks Despite Low Working Days
Holiday-week digital consumption is peaking despite fewer working days, as mobile shopping, social discovery, and post-purchase needs keep audiences active.…
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Content Performance Reviews Replace New Campaign Launches as Teams Prioritise Refresh, SEO Gains, and Efficiency
Content performance reviews are replacing constant new launches as marketing teams focus on refreshing existing assets for SEO stability, higher…
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2026 KPI Reset Drives Funnel Re-Evaluation as Digital Teams Priorities Revenue and Retention
Digital teams are starting a 2026 KPI reset, shifting away from vanity metrics toward outcomes like pipeline quality, revenue influence,…
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Retail Media Emerges as India’s Fastest-Growing Ad Format in 2025 — Amazon, Flipkart & Quick-Commerce Lead
Retail media has become India’s fastest-growing ad format in 2025, led by Amazon, Flipkart, and quick-commerce platforms. This article explains…
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Customer Experience (CX) Becomes Top Priority for Indian Brands — 62% Increase Budgets for UX/UI Revamps
Customer experience has become the top priority for Indian brands in 2025, with UX/UI budgets rising by 62%. This article…
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