General Digital Marketing Insights
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Digital Ad Spends Hit ₹49,000 Cr; Mobile Now 78% of Digital in India
India’s digital ad spends reached ₹49,000 crore in 2025, with mobile contributing 78% of total digital advertising. This analysis explains…
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AI Overviews Push FMCG Search Costs Up by 20–40%; Brands Shift to AIO + Retail Media
AI Overviews are reshaping FMCG search in India, pushing search costs up by 20–40% and driving marketers toward AIO optimization…
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Performance Marketing Shifts to Value-Focused Metrics as Advertisers Respond to Higher Acquisition Costs
India’s performance marketing landscape is shifting toward value-focused metrics as CAC continues to rise across platforms. Brands now prioritise ROAS,…
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Connected TV (CTV) Advertising in India Sees 40% YoY Growth in 2025
A collaborative office setting featuring Indian marketing professionals examining CTV advertising dashboards, highlighting smart TV adoption, OTT viewership trends, and…
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Cost of Acquisition Rises Across Paid Media — Indian Marketers Move Toward Mixed-Model Attribution & Budget Efficiency
The cost of acquisition in India is rising across paid media channels as attribution becomes less reliable. Indian marketers are…
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MRSI Adopts Updated Ethics Code for AI-Driven Insights Industry – A New Standard for Transparency & Accountability in Research
MRSI adopts the 2025 ICC/ESOMAR Code, marking a pivotal shift toward stricter data transparency and ethical AI in India’s market…
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Real-Estate Digital Marketing Playbook in India Emphasises Fast Websites, Google/Meta Ads & CRM Lead Nurturing
India’s real-estate digital marketing ecosystem is evolving rapidly, with fast-loading websites, high-intent Google/Meta ads and structured CRM-led nurturing becoming essential…
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FMCG Firms Expect Demand Revival in H2 FY26 After Trade Disruption in September
After trade disruptions in September, FMCG companies increasingly expect a strong FMCG demand revival in H2 FY26. Rural stability, improving…
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Importance of Small-Ticket Price Points (₹5/₹10) Reinforced in Indian FMCG
India’s FMCG sector has once again highlighted the strength of small-ticket price points. ₹5 and ₹10 packs continue driving consistent…
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FMCG Volume Growth Moderates Amid GST Transition; Rural Growth Leads
India’s FMCG volume growth has moderated due to GST-related adjustments, but rural markets continue to sustain the sector’s momentum. Essential…
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