General Digital Marketing Insights
-
HUL Sets Record Date for Kwality Wall’s Ice-Cream Business Spin-Off — A Strategic Shift in Frozen Desserts
HUL has finalized the record date for spinning off its ice-cream business, including Kwality Wall’s. The move allows the category…
Read More » -
Reliance Consumer Products Ltd Expands Into Pet Care With New Brand “Waggies”
Reliance Consumer Products Ltd has entered the fast-growing pet care market with its new brand Waggies. With strong distribution and…
Read More » -
Digital Marketing Trends for India: 2025 Driven by SME Growth via AI, Voice Search/Local SEO & Video Marketing Dominance
India’s digital economy is entering a powerful new phase, and digital marketing trends 2025 clearly show that small and medium…
Read More » -
India’s Digital & Mobile Advertising Gains Ground as In-App Share Soars
A Turning Point for India’s Digital Economy India’s digital marketing landscape is undergoing a transformative shift, with mobile advertising emerging…
Read More » -
Tamil Nadu Retail Sector Accelerates Digital Adoption as Consumers Shift to Omnichannel Shopping
A Major Transformation in Tamil Nadu’s Consumer Landscape The Tamil Nadu retail sector is undergoing one of the fastest digital…
Read More » -
Digital Shopping Ads Dominate India’s Digital Advertising Landscape—Retail Segment Captures 30% Share
A Landmark Year for Retail-Focused Digital Advertising India’s advertising ecosystem is changing rapidly, and digital shopping ads have now emerged…
Read More » -
Tamil Nadu’s Digital Advertising Market Hits ₹12,500 Crore in 2024, Growing at 23% Year-over-Year
A New High for the South’s Most Digitally Active State Tamil Nadu’s Tamil Nadu digital advertising market has crossed a…
Read More » -
Digital Media Surpasses Television to Claim 41% of India’s Total Ad Spend in FY24
India’s digital media spend has overtaken television for the first time, reaching 41% of total advertising in FY24. With mobile-first…
Read More » -
2025 Marketing Trends: Hyper-Personalisation, Generative AI, and First-Party Data Take Center Stage
India’s 2025 marketing trends highlight the dominance of hyper-personalisation, generative AI, and first-party data. As brands evolve toward automation and…
Read More » -
GCPL Acquires Grooming Brand Muuchstac for ₹450 Crore, Strengthening Its Male Grooming Portfolio
GCPL has acquired men’s grooming brand Muuchstac for ₹450 crore, strengthening its position in the fast-growing male grooming market. With…
Read More »