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Search Expands Beyond Google to Multiple Discovery Platforms
Search is expanding beyond Google as AI, social platforms, video, and marketplaces redefine discovery. This article explains how search behavior…
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Google Restricts Outcome-Based Medical Claims in Health Advertising
Google has tightened its health advertising policies, restricting outcome-based medical claims that promise guaranteed results. The update impacts supplements, wellness…
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Google Business Profiles Drive 7× More Views Than Restaurant Websites
Recent studies show Google Business Profiles generate up to seven times more views than restaurant websites, signalling a major shift…
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Google Raises Minimum Budgets for Certain Local Ad Verticals
Google appears to be adjusting minimum budget requirements across certain local advertising verticals, as search ad costs continue to rise…
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Google Tightens Enforcement on Misleading Local Ads
Google has tightened enforcement on misleading local ads and advertiser verification, increasing suspension risks for inaccurate business information and deceptive…
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Surviving Google’s Zero-Click Era: How SEO Works in 2026
Clicks are declining, but SEO isn’t. Discover how Indian brands can survive Google’s zero-click era by owning answers, improving visibility,…
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Google Search Ranking Volatility Spikes After Core Algorithm Update
Google Search ranking volatility has increased following a recent core algorithm update, with website owners reporting sudden shifts in rankings,…
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Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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