Instagram has rolled out a significant update by adding a dedicated ‘Audio’ tab to the Explore page—streamlining the way users discover and use trending music on the platform. This new feature supports creators, influencers, and everyday users in seamlessly integrating popular sounds into their content, especially Reels, helping boost engagement and creativity.
Much like Pinterest Personalized Shopping Hubs, which personalize product discovery based on user behavior and preferences, Instagram’s Explore page audio feature takes a content-first approach by offering a curated space for users to find music that is gaining traction across the app.
What is the Instagram Audio Tab?
The Instagram Audio Tab allows users to explore up to 50 trending tracks directly within the Explore interface. Each track displays how many times it has been used, offers access to its audio page, and even includes curated sections like “Trending Now” and “For You”. This personalized browsing experience mirrors the functionality of Pinterest Personalized Shopping Hubs, where curated content is the key to user engagement.
Whether you’re creating a Reel, Story, or carousel post, Instagram’s music discovery tool makes it easier than ever to incorporate trending soundtracks that enhance your storytelling.
How It Works
Here’s how users can make the most of the Instagram Explore music tool:
- Tap on the Explore icon and navigate to the Audio tab.
- Browse featured playlists or trending tracks.
- Tap on any track to visit its audio page, where you can view related Reels and usage stats.
- Save the audio for later via the ‘Saved’ section on your profile under the Audio category.
- Use the track directly in your Reel or Story to join a trend or amplify your content.
This seamless integration encourages consistent content creation, mirroring how Pinterest Personalized Shopping Hubs provide quick access to trending and relevant products that users are more likely to engage with.
Why This Update Matters
Instagram has long understood the value of music in social storytelling. By adding a dedicated Reels audio tab, the platform puts sound at the forefront of content creation—providing not just inspiration, but the tools to act on that inspiration instantly.
Benefits of the Instagram sound search update include:
- Simplified music discovery
- Direct access to trending audio
- Personalization through curated playlists
- Improved content engagement with on-trend audio
- Easy audio saving and reuse functionality
Just like how Pinterest Personalized Shopping Hubs empower users to shop smarter and faster, Instagram is now empowering creators to create faster and trendier content without third-party tools.
For Creators and Brands Alike
The Audio tab is particularly valuable for creators, influencers, and brands looking to tap into trends quickly and effectively. With real-time usage statistics and audio popularity data, content decisions become easier and more strategic.
Similarly, Pinterest Personalized Shopping Hubs help sellers and brands understand buyer preferences by highlighting high-interest products. Instagram’s feature brings that same level of insight to the creator space.
If you’re running a campaign or aiming to ride a trending audio wave, this tool will allow you to make data-informed creative decisions, boosting both reach and relevance.
The Bigger Picture
Instagram’s new Audio tab brings music discovery directly to your fingertips—just as Pinterest Personalized Shopping Hubs do with product curation. With simplified browsing, real-time trends, and instant saving options, users are now better equipped than ever to create engaging, trend-savvy content.If you’re a creator or brand trying to navigate the evolving landscape of social media features, this update is your signal to step up your music game.
At Digilogy, we help brands and influencers decode platform updates like these and turn them into ROI-driven strategies. From trend forecasting to content optimization, our digital marketing services are designed to grow your digital footprint.Ready to amplify your brand with expert digital marketing strategies?Connect with Digilogy – Your Trusted Digital Growth Partner.
